★英文原版书 Business and Its Environment 2010 David Baron /6 edition
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作者David
出版社Prentice Hall; 6 edition
ISBN9780136083924
出版时间2009-01
装帧精装
货号hw00
上书时间2022-05-31
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Business and Its Environment[Hardcover]David P. BaronHardcover:832 pagesPublisher:Prentice Hall; 6 edition (3 Feb 2009)LanguageEnglishISBN-10:0136083927ISBN-13:978-0136083924Product Dimensions:27.9 x 22.1 x 3.6 cmProduct DescriptionFor undergraduate and graduate courses in Business and Public Policy， Business and Society， or Business and Public Responsibility.Businesses compete in many ways， including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge.Baron’s integrated approach combines the disciplines of economics， political science， law， and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.The sixth edition retains the structure， much of the subject matter， and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications. From the Back CoverANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.All the information you need about the issues that affect business today...The Fourth Edition is a thoroughly updated version of David Baron's best-sellingBusiness and Its Environment.The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:a new chapter on information industries and the Interneta new chapter on law and markets， including intellectual property protection， contracts， and tortschapters on China， the European Union， and Japancases on environmental protection， pharmaceuticals， information technology， the Internet， international trade， ethics， corporate social responsibility， the public and the news media， interest group competition， and antitrust and regulation20 new cases on companies including Enron， Microsoft， eBay， Citigroup， Schering-Plough， British Petroleum， and DoubleClick.Table of ContentsBrief ContentsPART I: Strategy and the Nonmarket Environment Chapter 1 Market and Nonmarket Environments Chapter 2 Integrated Strategy Chapter 3 The News Media and Nonmarket Issues Chapter 4 Private Politics Chapter 5 Crisis Management PART II: Public politics and nonmarket strategy Chapter 6 Nonmarket Analysis for Business Chapter 7 Nonmarket Strategies for Government Arenas Chapter 8 Implementing Nonmarket Strategies in Government Arenas PART III: Government and Markets Chapter 9 Antitrust: Economics， Law， and Politics Chapter 10 Regulation: Law， Economics， and Politics Chapter 11 Environmental Management and Sustainability Chapter 12 Law and Markets Chapter 13 Information Industries and Nonmarket Issues PART IV: GLOBAL NONMARKET STRATEGYChapter 14 The Political Economy of Japan Chapter 15 The Political Economy of the European Union Chapter 16 China: History， Culture， and Political Economy Chapter 17 Emerging Marketsc Chapter 18 The Political Economy of International Trade Policy PART V: Ethics and corporate social Responsibility Chapter 19 Corporate Social Responsibility Chapter 20 Ethics Systems: Utilitarianism Chapter 21 Ethics Systems: Rights and Justice Chapter 22 Implementing Ethics SystemsChapter 23 Ethics Issues in International Business
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