保正版！国际商务英语9787509649053经济管理出版社孙莹 主编
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作者孙莹 主编
出版社经济管理出版社
ISBN9787509649053
出版时间2017-02
装帧平装
开本16开
定价48元
货号1201480970
上书时间2023-09-25
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目录
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai—Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 First Interstate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip：Business Meeting
Chapter 2 International Economic Organizations
2.1 Comprehensive Economic Organizations
2.2 Organizations in Trade
2.3 Organizations in Financet
Reading Material
Exercises
Business Tip：Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip：Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip Learn about the Art of Gifting
Chapter 3 Market Research
3.1 Pre—knowledge
3.2 Theory of Marketing
Business Tip：Express Yourself through Your Business Card
Chapter 4 Market Segmentation，Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip：Negotiating Tip
Chapter 5 The Marketing Mix
5.14Ps
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
62 Wholesaling
Business Tip—Conversational Tip
Chapter 7 Marketing for E—commerce
7.1 Marketing for E—commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relations
1.1 Pre—knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offers
2.1 Pre—knowledge
2.2 Correspondence
2.3 Dialogues
Exerclses
Reading Material
Chapter 3 Counteroffers
3.1 Pre—knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre—knowledge
4.2 Correspondence
4.3 Dialogues
Exercises
Reading Material
Chapter 5 Insurance
5.1 Pre—knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre—knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Busme
7.1 Pre—knowledge
7.2 Correspondence
7.3 Dialogues
Exerciscs
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
12 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
21 Tips to Create Business Contract
22 Tips for Business Contract Drafting
23 Tips for Business Contract Reviewing
24 Tips for Business Contract Negotiating
25 Tips for Business Contract Signing
Exercises
Reading Material
参考答案
参考文献
内容摘要
我国加入世贸组织后，商务活动日益频繁，对外经济贸易快速发展，规模日益扩大。中国已经成为名副其实的对外贸易大国。经济贸易的发展急需大量的靠前贸易人才，特别是拥有一定英语能力的外贸综合性应用人才。本书在总体编写上贴近对外贸易实际，可以使得广大读者了解靠前商务相关知识，掌握参与靠前贸易推荐的靠前市场营销分析能力与靠前贸易实务操作能力，具备一定对外贸易谈判技巧。
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