目录 Chapter 1 Fundamentals of International Business Negotiation国际商务谈判概述 1.1 Key concepts of negotiation谈判基本概念 1.1.1 BATNA达成协议的最佳抉择 1.1.2 Reservation price底线价格 1.1.3 ZOPA潜在协议区域 1.1.4 Value creation through trades重视互换的价值 1.2 The principles of business negotiation商务谈判基本原则 1.2.1 What is business negotiation什么是商务谈判 1.2.2 Characteristics of business negotiation商务谈判的特点 1.2.3 The basic principles of negotiation谈判的基本原则 1.3 Correct understanding of negotiation对谈判的正确理解 1.3.1 Connicts冲突 1.3.2 Key aspects of negotiation谈判的几个主要方面 1.3.3 Tips for a successful international business negotiation mission成功国际商务谈判提示 1.3.4 Interpreters in international business negotiation国际商务谈判中的翻译人员 1.4 Stages of negotiation谈判的几个阶段 1.4.1 Pre-negotiation前期准备阶段 1.4.2 Face-to-face negotiation面对面谈判阶段 1.4.3 Post-negotiation谈判后期阶段 1.5 Psychology in negotiation谈判的心理 1.5.1 The need theory需要理论 1.5.2 The need theory and negotiation谈判与需要理论 Chapter 2 Proper Behaviors in International Business Negotiation国际商务谈判中的正确行为举止 2.1 Assumptions假定 2.1.1 The concepts of assumptions假定的概念 2.1.2 The types of hidden assumptions潜在假定的类型 2.2 Listening听 2.2.1 The barrier of listening听的障碍 2.2.2 Active hstening认真倾听 2.3 Talking说 2.3.1 Negotiation language谈判语言 2.3.2 How to open and close怎样开头和结尾 2.3.3 Several aspects to beware of要注意的几个方面 …… Chapter 3 Choosing the Negotiation Team谈判班子的组成 Chapter 4 Preparing for Negotiation谈判的准备阶段 Chapter 5 The Bargaining Process谈判的磋商阶段 Chapter 6 Closing the Negotiation谈判的终局阶段 Chapter 7 Negotiation Strategies谈判策略 Chapter 8 International Sales Negotiation国际销售谈判 Chapter 9 International Business Contract Negotiation国际商务合同谈判 Chapter 10 International Investment Negotiations国际投资谈判 Chapter 11 Different Business Cultures and Negotiations国际商业文化与商务谈判 Appendix A Appendix B Glossary References & websites
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