新手学外贸英语一本通

图书标准信息

• 作者 邱银春 著
• 出版社 中国铁道出版社
• 出版时间 2018-06
• 版次 1
• ISBN 9787113243630
• 定价 55.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 308页

【内容简介】

这是一本全面介绍外贸从业过程中英语应用相关知识的书籍。全书共9章，主要包括4个部分的英语应用，第一部分为外贸营销、商务往来以及合作形式，第二部分为业务洽谈、外贸协商以及商品报关，第三部分为外贸后续事项以及风险与纷争，第四部分为人际关系拓展相关内容。 

本书从具体的外贸业务角度而编写，从实际出发，通过常用词汇和情境实例，展示在外贸实战中zui实用的英语对话和邮件往来等知识。帮助外贸从业人员在短时间内迅速提升与客户的英文交流能力，从而能更好地应对国际贸易的各个环节。

【目录】

CHAPTER01外贸营销TradeMarketing 

PART1营销话题MarketingTopics/2 

Unit1市场调查MarketingSurveys/2 

Unit2广告营销AdvertisingMarketing/4 

Unit3促销活动PromotionalEvents/7 

PART2开发客户SeekingforCustomers/9 

Unit1开发信SalesMail/9 

Unit2信函来往BusinessLetter/12 

Unit3电话沟通TelephoneCommunication/15 

PART3参加展会TradeFair/18 

Unit1展位相关AboutBooth/18 

Unit2接待客户CustomerServices/22 

Unit3会后跟进ContactAfterFair/26 

CHAPTER02商务往来DoingBusiness 

PART1预约会面AboutVisit/30 

Unit1要求会面DemandinganAppointment/30 

Unit2安排会面ArranginganAppointment/34 

PART2外宾接待ReceivingCustomers/37 

Unit1商务签证邀请函VisaInvitationLetter/37 

Unit2迎接客户PickingupCustomers/39 

Unit3商务参观BusinessVisit/42 

Unit4商务会餐BusinessDinner/46 

Unit5安排活动ArrangingActivities/50 

Unit6机场道别Seeingoff/52 

PART3商务出差BusinessTravel/54 

Unit1入境手续EntryFormalities/54 

Unit2飞机旅程AirTravel/57 

Unit3安排住宿ArrangingAccommodations/62 

Unit4交通出行Transportation/66 

PART4日常通知DailyAotification/69 

Unit1公司变动通知CompanyChangeInformed/69 

Unit2职务调整通知PositionAdjustmentInformed/73 

CHAPTER03合作形式FormsofCooperation 

PART1合作Cooperation/78 

Unit1合资经营JointVenture/78 

Unit2合并收购Mergers＆Acquisitions/81 

Unit3技术转让TechnologyTransfer/83 

PART2代理Agent/87 

Unit1申请代理ApplyingforAgency/87 

Unit2拒绝代理RefusinganAgent/89 

Unit3代理协商AgencyConsultations/92 

Unit4任命代理AppointinganAgent/95 

PART3贸易Trade/97 

Unit1加工和组装贸易ProcessingandAssemblingTrade/97 

Unit2其他贸易形式OtherFormsofTrade/101 

Unit3招标与投标BiddingandTendering/108 

CHAPTER04业务洽谈TradeNegotiations 

PART1询盘与报盘InquiryandOffer/112 

Unit1询盘处理DealingwithInquiries/112 

Unit2报盘处理DealingwithOffers/115 

Unit3介绍产品RecommendingProducts/119 

PART2还盘Counteroffer/123 

Unit1还盘处理DealingwithCounteroffers/123 

Unit2价格谈判PriceNegotiations/130 

Unit3新的价目单ARenewedPriceList/133 

PART3订货与确认OrderandConfirmation/136 

Unit1样品准备SamplePreparation/136 

Unit2订单处理DealingwithOrders/143 

Unit3要求佣金AskingforaCommission/152 

Unit4要求折扣AskingforaDiscount/155 

CHAPTER05外贸协商BusinessNegotiations 

PART1客户会议CustomerMeeting/160 

Unit1会前准备MeetingPreparations/160 

Unit2会议环节MeetingSessions/163 

PART2商定条款ItemsNegotiations/168 

Unit1运输方式DeliveryMethodsNegotiation/168 

Unit2交货期限ConsignmentTimeNegotiation/172 

Unit3包装方式PackingMethodsNegotiation/174 

Unit4保险条款InsuranceTermsNegotiation/176 

Unit5付款方式PaymentTermsNegotiation/178 

PART3合同事务AboutContract/181 

Unit1合同评审ContractReview/181 

Unit2签订合同SigningaContract/184 

Unit3终止合同TerminatingaContract/186 

CHAPTER06商品报关DeclarationofGoods 

PART1生产Production/190 

Unit1生产阶段ProductionStage/190 

Unit2生产问题ProductionProblems/193 

PART2商品检验CommodityInspection/197 

Unit1商检讨论InspectionNegotiation/197 

Unit2商检程序InspectionProcedures/200 

Unit3检验争议DiscrepancyaboutInspection/203 

PART3海关通关CustomsClearance/206 

Unit1通关讨论CustomsClearanceNegotiation/206 

Unit2报关资料DeclarationDocuments/209 

Unit3海关问询QuestioningattheCustoms/212 

PART4装运和交货ShipmentandDelivery/215 

Unit1装运指示ShipmentInstructions/215 

Unit2装运问题ShipmentProblems/218 

Unit3装运和交货通知ShipmentandDeliveryNote/221 

CHAPTER07后续事项After-sale 

PART1关于支付AboutPayment/226 

Unit1支付结算PaymentClearing/226 

Unit2催款PaymentReminder/231 

Unit3付款错误PaymentingError/235 

Unit4确认收到款项PaymentConfirm/238 

PART2售后跟进After-saleService/240 

Unit1询问情况InquiringAbouttheSituation/240 

Unit2优化产品OptimizingProducts/243 

Unit3交换信息ExchangedInformation/245 

Unit4推荐新产品PromotingNewProducts/248 

CHAPTER08风险与纷争RiskandDispute 

PART1保险Insurance/252 

Unit1保险类别InsuranceCoverage/252 

Unit2保险费率PremiumRates/255 

Unit3投保ToInsure/258 

Unit4赔偿Compensation/260 

PART2投诉Complaints/263 

Unit1进行投诉FileaComplaints/263 

Unit2处理Solutions/266 

PART3索赔Claim/270 

Unit1提出索赔CompensationClaim/270 

Unit2赔付方式CompensationMethods/273 

CHAPTER09人际关系拓展EstablishingHumanRelations 

PART1私人交往PersonalAffairs/280 

Unit1节日问候FestivalGreetings/280 

Unit2赠送礼物PresentingGifts/284 

PART2私下交流PrivateConversation/287 

Unit1祝贺与安慰CongratulationsandConsolations/287 

Unit2请教与感谢RequestsandThanks/291