跨文化商务沟通

图书标准信息

• 作者 刘琴、王丽峰 编
• 出版社 武汉理工大学出版社
• 出版时间 2015-04
• 版次 1
• ISBN 9787562948452
• 定价 26.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 正文语种 简体中文，英语

【内容简介】

　　《跨文化商务沟通》旨在以案例分析为引导，以商务理论知识为基础，让学习者学习丰富的商务知识，培养学习者的跨文化沟通能力。《跨文化商务沟通》共分为8章：文化与跨文化沟通；文化类型；言语交际；非言语交际；书面沟通；商务礼仪；跨文化商务谈判；如何处理跨文化商务沟通中的冲突。
　　《跨文化商务沟通》适用于商务英语专业的学生，还可作为从事国际商务工作人员的重要参考资料。

【目录】

CrossculturalBusinessCommunicationContentsContents
ChapterOneCultureandInterculturalCommunication
Ⅰ.Culture
1.1TheDefinitionofCulture
1.2TheCharacteristicsofCulture
Ⅱ.Communication
2.1TheDefinitionofCommunication
2.2TheCommunicationProcess
Ⅲ.BusinessCommunication
3.1TheDefinitionofBusinessCommunication
3.2TheStructureofBusinessCommunication
Ⅳ.InterculturalCommunication

ChapterTwoCulturalPatterns
Ⅰ.Hall’sHighcontextandLowcontextOrientations
Ⅱ.KluckhohnandStrodtbeck’sValueOrientations
2.1HumanNature
2.2HumankindandNature
2.3SenseofTime
2.4Activity
2.5SocialRelationship
Ⅲ.Hofstede’sCulturalDimensions
3.1IndividualismversusCollectivism
3.2UncertaintyAvoidance
3.3PowerDistance
3.4MasculinityversusFemininity
3.5LongtermversusShorttermTimeOrientation

ChapterThreeVerbalCommunication
Ⅰ.UnderstandingLanguage
Ⅱ.TheRelationshipbetweenLanguageandCulture
2.1TheInfluenceofCultureonLanguage
2.2TheInfluenceofLanguageonCulture
Ⅲ.MeaningsofWords
3.1DefiningDenotationalMeaningandConnotationalMeaning
3.2CulturallyLoadedWords
Ⅳ.DiscoursePatternsandThoughtPatterns
4.1ParataxisV.S.Hypotaxis
4.2SubjectiveV.S.Objective
4.3DeductiveV.S.Inductive
4.4LinearV.S.Nonlinear

ChapterFourNonverbalCommunication
Ⅰ.TheDefinitionofNonverbalCommunication
Ⅱ.NonverbalCommunicationandCulture
Ⅲ.FunctionsofNonverbalCommunication
Ⅳ.ElementsofNonverbalCommunication
4.1Kinesics
4.2Proxemics
4.3Chronemics
4.4Paralanguage
4.5Silence
4.6Clothing

ChapterFiveWrittenCommunication
Ⅰ.FourKeystoEffectiveWriting
1.1IdentifyingYourAudience
1.2EstablishingYourPurpose
1.3FormulatingYourMessage
1.4SelectingYourTone
Ⅱ.PracticalWriting
2.1HowtoWriteaLetter?
2.2HowtoApplyforanIdealJob?
2.3HowtoWriteaReport?
2.4HowtoWriteaMemo?

ChapterSixInterculturalBusinessEtiquetteandProtocol
Ⅰ.TheImportanceofAppropriateEtiquetteandProtocol
Ⅱ.CulturalDifferenceinBusinessEtiquetteandProtocol
2.1InitialBusinessRelationships
2.2SocialEntertainment
2.3GiftgivingEtiquette
2.4ConversationTaboos

ChapterSevenInterculturalBusinessNegotiation
Ⅰ.UnderstandingNegotiation
1.1TheDefinitionofNegotiation
1.2InterculturalNegotiationVariables
Ⅱ．InterculturalNegotiationProcess
2.1PrenegotiationStage
2.2FacetofaceNegotiation
2.3Postnegotiation
Ⅲ.CrossculturalNegotiations（DifferentNegotiationStyles）
3.1ChineseStylesofNegotiation
3.2U.S.ApproachestoNegotiation
3.3JapaneseStylesofNegotiation
Ⅳ.InterculturalNegotiationStrategies

ChapterEightManagingInterculturalConflicts
Ⅰ.TheProblemsinInterculturalCommunication
1.1TheComplexityinInterculturalCommunication
1.2TheConflictsinInterculturalBusinessCommunication
Ⅱ.TheStepsEliminatingInterculturalBusinessCommunicationBarriers
References