内容简介: “新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则,全书以话题为核心,语言技能为主线, 精心设计的任务型活动贯穿每个教学单元。本书为《新商务英语综合教程4》,全书共8 个单元,每单元由Learning Objectives,Lead-in,Readings,Language Skills in Focus 和Cultural Tips 5 个模块构成,以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练。 本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级下学期使用。 目录: Unit1 Corporate Culture Learning Objectives Section A Lead—in Section B Readings Text A What Is Corporate Culture? Text B Being a Gentleman at the Office: the Dos of Business Etiquette Section C Language Skills in Focus Section D Cultural Tips Unit2 Trademark and Brand Learning Objectives Section A Lead—in Section B Readings Text A Brand Awareness Text B Protecting Your Brand with Trademarks Section C Language Skills in Focus Section D Cultural Tips...
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