短视频运营实务/马文娟 杜作阳 沈瑛莹
正版新书 新华官方库房直发 可开电子发票
￥ 33.58 7.3折 ￥ 46 全新
库存4件
作者马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志
出版社清华大学出版社
ISBN9787302562542
出版时间2020-10
版次1
装帧平装
开本其他
纸张胶版纸
页数232页
字数0.287千字
定价46元
货号SC:9787302562542
上书时间2024-05-09
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作者简介:
马文娟，广州松田职业学院电子商务专业讲师，茉莉传媒合作讲师，高校联盟新媒体“双创”导师，具备丰富的短视频运营经验，曾2次获得广东省微课大赛二等奖。
主编推荐:
校企合作教材
内容简介:
《短视频运营实务》包含 7 个项目，每个项目包含 2 ～ 3 个任务，涵盖了短视频运营的方方面面。前 4 个项目是“短视频平台认识与选择”“短视频用户洞察”“短视频内容规划”和“短视频制作”，主要介绍了短视频创作方面的知识；后 3 个项目是“短视频运营数据分析”“短视频引流与变现”和“短视频账号培育实践”，主要介绍了运营的策略和方法。
为便于教学，每个任务均配有思维导图、情景案例、操作步骤、相关知识、经验总结以及配套练习，帮助学习者更加快速、有效地进行技能训练，增加实战经验，从而提升短视频创作及运营的能力。
目录:
目 录
项目1 短视频平台认识与选择 ·······································································1
任务1-1 认识主流短视频平台 ··················································································3
任务1-2 选择并部署短视频平台 ············································································12
项目2 短视频用户洞察 ················································································25
任务2-1 洞察主流短视频平台用户 ········································································27
任务2-2 洞察行业垂直用户 ····················································································45
项目3 短视频内容规划 ················································································55
任务3-1 定位精准人群 ··························································································
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