电子商务英语创新型教程
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作者吴含 冯克江 陈秀梅 邓志超
出版社人民邮电出版社
ISBN9787115430953
出版时间2016-10
装帧平装
开本16开
定价42元
货号24058022
上书时间2024-12-23
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前言
序言
导语摘要
本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界*技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
作者简介
广州番禺职业技术学院外语外贸学院教师，主讲电商英语、商务英语等课程，教学经验丰富，发表论文数篇，参与课题数项。
目录
Chapter 1 Introduction to Electronic Commerce 1
Part 1 Lead-in 2
Part 2 Intensive Reading 3
Text A China’s Other E-commerce Giant Follows Its Own Path 3
Text B Major Types of E-commerce 5
Part 3 Situational Dialogue 9
Dialogue 1 Running an Online Business 10
Dialogue 2 What Kind of E-commerce Suits Our Business 11
Part 4 Extensive Reading 13
Part 5 Self-assessment Exercises: Thinking and Practice 20
Chapter 2 E-marketing 23
Part 1 Lead-in 24
Part 2 Intensive Reading 25
Text A How to Make Your E-mail Marketing Simple, Clear and Awesome 25
Text B What’s SEO 27
Part 3 Situational Dialogue 30
Dialogue 1 Common Types of E-marketing 30
Dialogue 2 Social Media Networks in China 32
Part 4 Extensive Reading 33
Part 5 Self-assessment Exercises: Thinking and Practice 35
Chapter 3 Electronic Payment 39
Part 1 Lead-in 40
Part 2 Intensive Reading 41
Text A How to Use PayPal on the Google Play Store 41
Text B How to Use Apple Pay 43
Part 3 Situational Dialogue 45
Dialogue 1 Different Types of E-payment 45
Dialogue 2 How Electronic Payment Works 46
Part 4 Extensive Reading 47
Part 5 Self-assessment Exercises: Thinking and Practice 48
Chapter 4 Logistics Management 51
Part 1 Lead-in 52
Part 2 Intensive Reading 53
Text A Amazon and Its Own Delivery 53
Text B Using Logistics Technology to Start a Business 55
Part 3 Situational Dialogue 57
Dialogue 1 Send a Figure Through Express Mail 57
Dialogue 2 Tracking the Mail 59
Part 4 Extensive Reading 61
Part 5 Self-assessment Exercises:Thinking and Practice 63
Chapter 5 Customer Relationship Management 65
Part 1 Lead-in 66
Part 2 Intensive Reading 67
Text A What is Social CRM 67
Text B How to Serve Your Social CRM in a Better Way 68
Part 3 Situational Dialogue 71
Dialogue 1 Introduce the CRM into the Company’s Management System 71
Dialogue 2 How Could I Improve the Application of CRM in Sales 72
Part 4 Extensive Reading 73
Part 5 Self-assessment Exercises:Thinking and Practice 75
Chapter 6 Cyber-attack and Internet Fraud 79
Part 1 Lead-in 80
Part 2 Intensive Reading 81
Text A How to Prevent Cyber-attack 81
Text B Be Cautious When Shopping Online 83
Part 3 Situational Dialogue 86
Dialogue 1 Internet Fraud 86
Dialogue 2 Hacked E-mail Account 87
Part 4 Extensive Reading 89
Part 5 Self-assessment Exercises: Thinking and Practice 92
Chapter 7 Cross-border E-commerce 95
Part 1 Lead-in 96
Part 2 Intensive Reading 97
Text A How to Develop Overseas Customers Online 97
Text B How Not to Be a Spammer 99
Part 3 Situational Dialogue 102
Dialogue 1 Develop Foreign Customer by Face Book 103
Dialogue 2 E-mail Direct Marketing in Foreign Trade 105
Part 4 Extensive Reading 107
Part 5 Self-assessment Exercises: Thinking and Practice 110
Chapter 8 New Trends in E-commerce 113
Part 1 Lead-in 114
Part 2 Intensive Reading 115
Text A The Era of “Internet ” in China 115
Text B The Era of WeChat Business 118
Part 3 Situational Dialogue 121
Dialogue 1 Shopping with Smart Phone 122
Dialogue 2 Cash Burning on E-commerce 124
Part 4 Extensive Reading 126
Part 5 Self-assessment Exercises: Thinking and Practice 131
附录1 阅读篇章译文 135
附录2 课后练习参考答案 151
附录3 2010—2014年全国自考《电子商务英语》试卷及答案 161
内容摘要
本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界*技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
主编推荐
广州番禺职业技术学院外语外贸学院教师，主讲电商英语、商务英语等课程，教学经验丰富，发表论文数篇，参与课题数项。
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