商务英语写作(第二版)
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作者王丹丹，陈香香编著
出版社经济管理出版社
ISBN9787509651063
出版时间2017-07
装帧平装
开本16开
定价58元
货号25103889
上书时间2024-12-19
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导语摘要
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作者简介
王丹丹，毕业于大连外国语学院，现为大连职业技术学院靠前商务语言学院教师。主讲过商务英语精读、商务英语写作、商务英语阅读、英语国家概况和跨文化商务交际等课程。
陈香香，2006年6月在武汉大学英语专业获得学士学位，2011年在华中师范大学获得汉语靠前教育硕士学位，现为湖北轻工职业技术学院讲师。一直从事高职英语教学与研究工作，讲授过公共英语、商务英语、专业英语等课程，取得了较好的教学成绩。
目录
Chapter 1 Writing and Your Career
Ⅰ.THE IMPORTANCE OF PROFESSIONAL WRITING
Ⅱ.THE SPECIFIC SITUATIONS FOR BUSINESS WRITING
Ⅲ.THE KEY TO BUSINESS WRITING
Ⅳ.THE CRITERIA FOR GOOD PROFESSIONAL WRITING
SUMMARY
PRACTICE
Chapter 2 Writing Process
Ⅰ.RESEARCHING
Ⅱ.PLANNING
Ⅲ.DRAFTING
Ⅳ.POLISHING
Ⅴ.DESIGNING DOCUMENT
SUMMARY
PRACTICE
Chapter 3 Some Basics of Professional Writing
Ⅰ.PARTS OF BUSINESS CORRESPONDENCE
Ⅱ.WRITING BUSINESS MESSAGE
SUMMARY
PRACTICE
Chapter 4 Conducting the Job Search
Ⅰ.STARTING THE EMPLOYMENT PROCESS
Ⅱ.PREPARING A SELF-APPRAISAL INVENTORY
Ⅲ.PREPARING A RESUMIE
Ⅳ.THE STYLES OF RESUME
SUMMARY
PRACTICE
Chapter 5 Selling Yourself to Employers
Ⅰ.PREPARING A COVER LETTER
Ⅱ.COMPLETING AN EMPLOYMENT APPLICATION
Ⅲ.INTERVIEWING
Ⅳ.FOLLOW-UP LETTERS
SUMMARY
PRACTICE
Chapter 6 Writing Routine Business Correspondence
Ⅰ.MEMO WRITING
Ⅱ.WRITING FAXES
Ⅲ.WRITNG E-MAILS
Ⅳ.MEETING COMMUNICATIONS
Ⅴ.BLOGS
SUMMARY
PRACTICE
Chapter 7 Writing Order Letters and Letters of Inquiry
Ⅰ.SENDING ORDER MESSAGES
Ⅱ.WRITING INQUIRIES AND REQUESTS
Ⅲ.WRITING COLLECTION LETTERS
SUMMARY
PRACTICE
Chapter 8 Sales Letters
Ⅰ.PRINCIPLES OF WRITING SALES LETTERS
Ⅱ.PLANNING SALES LETTERS
Ⅲ.WRITING EFFECTIVE SALES LETTERS
SUMMARY
PRACTICE
Chapter 9 Customer Relations Letters
Ⅰ.WRITING GOODWILL MESSAGES
Ⅱ.WRITING COMPLAINT LETTERS
Ⅲ.WRITING ADJUSTMENT LETTERS
SUMMARY
PRACTICE
Chapter 10 Writing Business Reports
Ⅰ.THE FUNCTION OF BUSINESS REPORTS
Ⅱ.STEPS FOR WRITING BUSINESS REPORTS
Ⅲ.BUSINESS REPORT FORMAT
Ⅳ.GUIDELINES FOR WRITING REPORTS AT WORK
SUMMARY
PRACTICE
Appendix
Bibliography
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