跨境电子商务英语
全新正版 急速发货
￥ 44.9 9.0折 ￥ 49.9 全新
库存4件
天津武清
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作者张真
出版社电子工业出版社
ISBN9787121427084
出版时间2021-12
装帧平装
开本其他
定价49.9元
货号29367726
上书时间2024-11-23
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商品简介
本书以跨境电子商务流程为主线， 全面介绍了跨境电子商务的概念、 跨境电子商务平台及运作模式。本书共6章， 其内容紧跟跨境电子商务发展的新动态， 涵盖了跨境电子商务交易过程， 包括 Introduction to Cross-border E-commerce、 Pre-sale Work、 On-Sale Communication、Cross-border E-commerce Logistics and Packaging、 After-Sales Communication。此外， 本书还介绍了目前较为热门的跨境电子商务新媒体运营Cross-border E-commerce Multichannel Marketing。本书适合作为国际经济与贸易、 国际商务、 跨境电子商务、 电子商务、 商务英语、 物流等专业的教材， 也适合借助跨境电子商务平台从事创新创业的各界人士阅读参考。
目录
Chapter 1 Introduction to Cross-border E-commerce
Section 1 Cross-border E-commerce
Section 2 B2B Platforms
Section 3 B2C Platforms
Exercises
Practice ＆ Role Play
Chapter 2 Pre-sale Work
Section 1 Platform Registration
Section 2 Products Selection
Section 3 Products Posting
Section 4 On-site Marketing
Exercises
Practice ＆ Role Play
Chapter 3 On-sale Communication
Section 1 Response to Inquiries
Section 2 Price Negotiation
Section 3 Confirmation of Orders
Section 4 Related Products Promotion
Exercises
Practice ＆ Role Play
Chapter 4 Cross-border E-commerce Logistics and Packaging
Section 1 Classification and Selection of Cross-border Logistics
Section 2 Overseas Warehouse
Section 3 Customs Clearance and Declaration of Cross-border E-commerce
Section 4 Product Logistics Packaging and Labels
Exercises
Practice ＆ Role Play
Chapter 5 After-sales Communication
Section 1 Customer Service
Section 2 Customer Reviews
Section 3 Dispute Settlement
Exercises
Practice ＆ Role Play
Chapter 6 Cross-border E-commerce Marketing
Section 1 Cross-border E-commerce Multichannel Marketing
Section 2 New Media Marketing
Exercises
Practice ＆ Role Play
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