电子商务英语 第2版
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天津武清
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作者兰征
出版社机械工业出版社
ISBN9787111344216
出版时间2022-01
装帧平装
开本16开
定价25元
货号29365545
上书时间2024-11-23
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目录
前言
Unit One Brief Introduction to Internet
Lesson 1
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 2
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Two Brief Introduction to Electronic Commerce
Lesson 3
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 4
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Three Categories of the E-commerce
Lesson 5
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 6
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Four E-marketing
Lesson 7
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 8
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Five E-payment System
Lesson 9
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 10
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Six Security and E-commerce
Lesson 11
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 12
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Seven Prospect for E-commerce
Lesson 13
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Eight Logistics
Lesson 14
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Vocabulary
Appendix I For Further Study参考译文
Appendix II课后练习答案
参考文献
内容摘要
本书在继承了第1版优点的基础上，在内容上进行了更新、补充，在结构上又增加了“听说”和“角色扮演”模块，强调了教学方法的使用，突出了对英语综合能力的训练。“阅读”和“进一步学习”模块，由教师根据学生的实际情况作灵活的处理，可采用分层教学，使每位学生都能从中受益，从而在原有的基础上有所提高。
本书内容丰富，图文并茂，易于理解。课文语言浅显，具有较强的时代气息，内容具有较强的可读性。全书设8个单元，共14课，内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面。每课主要包括：热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时，都设有单元任务供读者练习。为了方便学习，书后还附有阅读材料的参考译文和练习答案。
本书既可作为中等职业学校电子商务专业、靠前商务、市场营销专业及相关专业的教材，还可作为培训用书和自学爱好者的参考书。
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