The Engaged Customer

图书标准信息

• 作者 Geoffrey Moore 著
• 出版社 HarperCollins
• 出版时间 2000-12
• ISBN 9780066620787
• 定价 242.80元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 257页
• 正文语种 英语

【内容简介】

E-mailisthemostpowerfuldirectmarketingvehiclethathaseverexisted.Thisbookcontainsstrategiesforusinge-mailtocreateandmaintainprofitable,long-lastingcustomerrelationships.Itcontainsalltheinformationandtoolsnecessarytostartupane-mailmarketingprogramme.

【作者简介】

HansPeterBrondmoisasuccessfulentrepreneurandthefounderofPostCommunications,acquiredinApril2000byNetcentives(NCNT).Postistheleadingproviderofcustomizedemailmarketingsolutions.EducatedatMIT,Brondmoisawidelyrecognizedauthority,thoughtleader,andfrequentspeakeronthesubjectofInternetmarketing.HehasbeenprofiledintheNewYorkTimes,FastCompany,DMNews,andSalon.com,amongothers.HelivesontopofahillinSanFrancisco.--Thistextreferstoanoutofprintorunavailableeditionofthistitle.