Information Rules：A Strategic Guide to the Network Economy

图书标准信息

• 作者 Carl、Hal R Varian 著
• 出版社 Harvard Business School Press
• 出版时间 1998-12
• 版次 1
• ISBN 9780875848631
• 定价 341.60元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 368页
• 正文语种 英语

【内容简介】

Inamarketplacethatdependssothoroughlyoncutting-edgeinformationtechnology,canclassiceconomicprinciplesstillofferanyrealstrategicvalue?Yes!sayCarlShapiroandHalVarian.InInformationRules,theyrevealthatmanylong-standingeconomicconceptscanprovidetheinsightandunderstandingnecessarytosucceedintheinformationage.ShapiroandVarianarguethatifmanagersseriouslywanttodevelopeffectivestrategiesforcompetingintheneweconomy,theymustunderstandthefundamentaleconomicsofinformationtechnology.Whetherinformationtakestheformofsoftwarecodeorrecordedmusic,ispublishedinabookormagazine,orevenpostedonawebsite,managersmustknowhowtoevaluatetheconsequencesofpricing,protecting,andplanningnewversionsoftheirinformationproducts,services,andsystems.Thefirstbooktodistilltheeconomicsofinformationandnetworksintopracticalbusinessstrategies,InformationRulesisaguidetothewinningmovesthatcanhelpbusinessleaders-fromwriters,lawyers,andfinanceprofessionalstoexecutivesintheentertainment,publishing,andhardwareandsoftwareindustries--navigatesuccessfullythroughtheinformationeconomy.

【作者简介】

CarlShapiroistheTransamericaProfessorofBusinessStrategy,HaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.From1995to1996,heservedasDeputyAssistantAttorneyGeneralofEconomics,AntitrustDivision,U.S.DepartmentofJustice.HalVarianistheClassof1944ProfessorandtheDeanoftheSchoolofInformationManagementandSystems,withjointappointmentsatHaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.