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管理英语
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作者教育部《管理英语》教材 编写
出版社高等教育出版社
出版时间2000
装帧线装
货号9787040087826
上书时间2024-10-03
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图书标准信息
- 作者 教育部《管理英语》教材 编写
- 出版社 高等教育出版社
- 出版时间 2000
- ISBN 9787040087826
- 定价 18.80元
- 装帧 线装
- 开本 26cm
- 页数 224页
- 正文语种 简体中文
- 【内容简介】
- 本书由10个单元组成，每单元包括专业文献阅读与翻译，涉外业务应用文模拟套写和专业会话三部分，书后附有练习参考答案和课文参考译文。
- 【目录】
- *
Reading and Translating 1
Reading A: Management Functions 1
Reading B: A Letter of Appointment 5
Simulated Writing-Business Letters 8
Listening and Speaking--Establish Business Relationship
Unit 2 Personnel Management
Reading and Translating 17
Reading A: Current Assessment 17
Reading B: Job Description 21
Simulated Writing--Fax 23
Listening and Speaking--Inquiry and Offer 26
Unit 3 Finance Management
Reading and Translating 31
Reading A: Cash Management 31
Reading B: Alfman Manufacturing Company Income Statement
Simulated WritingmQuotation 37
Listening and Speaking--Order 41
Unit4 Ouality Mannaement
Reading and Translating 45
Reading A: Total Quality Management 45
Reading B: Recruitment Ad 49
Simulated Writing--Comervial Invoice 51
Listening and Speaking--Setting Up a Joint Venture 54
Unit 5 Mararketing Management
Reading and Translating 59
Reading A: The Growth of Direct Marketing and Electronic Shopping 59
Reading B: Customerization Ad 63
Simulated Writing--Bill of Exchange 65
Listening and Speaking--Technology Transfer & Technical Cooperation 69
Unit 6 Rankina Management
Reading and Translating 73
Reading A: Types of Bank 73
Reading B: Letter of Credit 77
Simulated WritingmApplication for Letter of Credit 79
Listening and SpeakingmPayment 84
Unit7 Gnsurance Management
Reading and Translating 88
Reading A: Insurable Risks 88
Reading B: Life Insurance Application to the COUNCIL Life Insurance Company 92
Simulated Writing--Insurance Policy 95
Listening and Speaking--Insurance and Claim 98
Unit 8 Securities Management
Reading and Translating 103
Reading A: The Stock Market 103
Reading B: Newspaper Stock / Bond Quotation 107
Simulated Writing--Bill of Lading 109
Listening and Speaking--Packing and Shipment 113
Unit 9 Tnternationa Trade
Reading and Translating 118
Reading A: Tariff Protection 118
Reading B: Notice of Invitation for Bids 122
Simulated Writing-Sales Contract 124
Listening and SpeakingmSigning a Contract 129
Unit 10 Business Ethics
Reading and Translating 134
Reading A: Business Ethics 134
Reading B: Unfair and Deceptive Practices in Advertising 138
Simulated Writing-inter-office Memos 140
Listening and Speaking--Management of a Joint Venture 144
参考答案
参考译文
……
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