Driven BMW

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作者DAVID KILEY 著

出版社吉林长白山

出版时间2004-04

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货号380

上书时间2023-04-02

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【内容简介】: BMW is perhaps the most admired carmaker in the world—
renowned for a level of luxury and performanec that inspires neat-fanatical loyalty in its customers.While other carmakers struggle whth falling sales even with hefty rebates,BMW can't seem to make cars fast enough.Combining world-class engineering,intellingent management,and a unique corporate culture ,BMW produces consistently superior cars that are the most benchmarked vehicles in the industry.
【作者简介】: DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fitteen years of experence covering the auto industry.As an automotive and advertising analyst,he has been featurdd on Nightline,CNBC,CNN,National Public Radio,and the Today show,H
【目录】: Acknowledgments

  Introduction

  1  The Ultimate  Cars

  2  The Ultimate History

  3  The Ultimate Family

  4  The Ultimate Brand

  5  The Ultimate Stylists

  6  The Ultimate Blunder

  7  The Ultimate Brand Expansion

  8  The Ultimate Hydrogen Future Epilogue:The Ultimate Outlook

Notes

Index

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