葡萄酒的营销与服务（英文版）

图书标准信息

• 作者 [英]布莱恩（Julyan B.K.） 著
• 出版社 上海交通大学出版社
• 出版时间 2015-08
• 版次 1
• ISBN 9787313135865
• 定价 350.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 411页
• 字数 723千字
• 正文语种 英语
• 原版书名 Sales&Service for the Wine Professional(Fourth Edition)

【内容简介】

　　《葡萄酒的营销与服务（英文版）》提供了全面深入的葡萄酒行业的相关内容。包括：葡萄栽培和葡萄酒酿造方法”新世界“葡萄酒介绍、特定国家法律和特许经营规定、品酒基础等。《葡萄酒的营销与服务（英文版）》还包括地图、酒标、图片，从葡萄酒专业实践和理论两方面，对侍酒师、酒店经理、餐饮部门主管、培训师和学生来说，都是极具价值的资料。

【作者简介】

　　BrianisaMasterSommelier,FellowoftheHospitalityInstitute,LicentiateandHonoraryMemberofCity&GuildsofLondonInstitutes,andanHonoraryMemberoftheAcademyofFoodWineService.HehasextensiveexperienceinallareasoftheHospitalityIndustryinpractical,managerialandconsultativecapacitiesandwasCellarMasterforTheLordCliffordofChudleighforanumberofyears.Hehasvisitednearlyallmajorwineareasoftheworld,wherehehasobtainedthemajorityofhiswineknowledgefirst-handfromwinemakers.BrianisaninternationalwinejudgeandhasjudgedataconsiderablenumberofInternationalSommelierandFoodServicecompetitions.
　　In1972,hepassedtheprestigiousMasterSommelierDiploma.HewastheinstigatorinsettinguptheCourtofMasterSommeliers,establishedin1977,ofwhichheisafoundingmember.HewasChiefExaminerfrom1990andChiefExecutivesince1998.HeiscurrentlyChiefExecutiveoftheCourtofMasterSommeliersEurope.SometimeChiefExaminerfortheC&GLIandtheHCIMAFoodandBeverageprograms,hewasaUKGovernmentInspectorforCollegesandUniversitiesuntilhisretirementfromHeadoftheHospitalityManagementDegreeprograms,UniversityofPlymouth,UK.
　　In2005,hewasawardedthe3rdAnnual'Ho'okele'AwardforLifetimeAchievementattheKapaluaWineandFoodFestivalMauiHawaiiand,in2011,hewasawardedthe1stLifetimeAchievementAwardbyTheCourtofMasterSommeliersEurope.

【目录】

1Preparationandmaintenanceofbarandcellar
Toolsandequipmentforrestaurant,barandcellar
Cleaningequipmentandmaterials
Materials
Barandrestaurantmiseenplace
Beveragestorage
Clearingandcleaningtheservicearea
Securityofcash,stockandequipment
Handlingandchangingcasks,kegsandcontainersforcask
beers
Clearingandcleaningthecellararea
Cleaningandmaintenanceofbeer-dispensingequipment
Sizesofbottles,casksandkegs

2Viticultureandvinification
Definitionofwine
Viticulture
Vinification

3Winecontrols,regulationsandlabelling
France
Italy
Spain
Portugal
Germanyss
Austria
Europeanunion
Australia
Unitedstatesofamerica
Otherlabellingterms

4Sensorgevaluation
Thecourtofmastersommeliersdeductive
tastingformat

5WineareasintheOldWorld
France
Alsace
Bordeaux
Burgundyandbeaujolais
Beaujolais
Champagne
Loire
Anjou
Nantais
Rhone
Thesouthernthone
Languedoc-roussillon
Provence
Otherwine-producingregionsoffrance
Italy
Valled'aosta
Piedmonte
Liguria
Lombardia
Trentino-altoadige
Veneto
Fruili-veneziagiulia
Emiliaromagna
Toscana
Umbria
Lazio
Marche
Abruzzo
Molise
Campania
Puglia
Basilicato
Calabria
Sicilia
Sardegna
Spain
Jumilla
Castillalamancha
Ucles
Valdepenas
Montillamoriles
……
6WineareasintheNewWorld
7Sparklingwines
8Fortifiedwines
9Spirits,beersandotherdrinks
10Takingbeverageorders
11Tableandbarservice
12Maintainingandincreasingsales
13Standardpracticesandbehaviour
14Hggiene,healthandsafetg