跨文化商务沟通

图书标准信息

• 作者 占俊英 著；谢群、陈立华 编
• 出版社 北京理工大学出版社
• 出版时间 2013-01
• 版次 1
• ISBN 9787564072124
• 定价 28.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 198页

【内容简介】

《跨文化商务沟通》（作者占俊英）适合用作商务英语专业本科、经济管理、国际贸易、市场营销等相关专业学生的选修、辅修教材，也可用作现代国际商务人士进修提高的参考书。全书共有十章，涉及的主题包括：沟通方式、刻板印象、初次见面、招待访客、时间概念、商务谈判、签订协议、决策制定者、领导风格和市场营销。

【目录】

Unit1CommunicationAcrossCultures
SectionAUnderstandingCulturalDifferences
SecticnBCultureShockinInterculturalPusiressCommunication
SectionCLearningDevelopment
Unit2StereotypesAcrossCultures
SectionAImpactofStereotypesonInterculturalCommunication
SectionBBarriersinIntercuhuralBusinessCommunication
SectionCLearningDevelopment
Unit3MakingInitialContactsAcrossCultures
SectionAGettingConnected
SectionBIntroductionandGreetingBehaviour
SectionCLearningDevelopment
Unit4HospitalityAcrossCultures
SectionASocializingwithColleagues
SectionBGiftGiving
SectionCLearningDevelopment
Unit5TimeAcrossCultures
SectionAPolyphonicandMonochronic
SectionBCompanyTimeorPersonalTime
SectionCLearningDevelopment
Unit6NegotiationsAcrossCultures
SectionADifferentNegotiationStyles
SectionBNonverbalCommtnicationinNegotiation
SectionCLearningDevelopment
Unit7AgreementAcrossCultures
SectionAFormsofAgreement
SectionBExplicitandImplicitStylecfAgreements
SectionCLearningDevelopment
Unit8DecisionMakersAcrossCultures
SectionATheQualityofNegotiators
SectionBWomenintheWorkplace
SectionCLearningDevelopment
Unit9LeadershipAcrossCultures
SectionAManagementStyles
SectionBLeadershipandCulture
SectionCLearningDevelopment
Unit10MarketingAcrossCultures
SectionAGlobalizationandLocalization
SectionBTheImpactofCultureonMarketingStrategy
SectionCLearningDevelopment
Bibliography