跨境电商英语/徐珺 夏蓉 张颖
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湖北咸宁
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作者徐珺
出版社清华大学出版社
ISBN9787302551034
出版时间2020-09
装帧平装
开本16开
定价49元
货号9787302551034
上书时间2024-09-20
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目录
目录
Unit 1Getting Started for Crossborder
Ecommerce1
Learning Objectives2
Warming up2
Text: Why Crossborder Ecommerce is the Future of
Ecommerce?2
Words & Expressions5
Notes & Terms6
Understanding the text7
Language Work8
Supplementary Reading: Localization—Keys to Crossborder Selling in B2B Ecommerce10
Words & Expressions12
Notes & Terms14
Text Comprehension15
Language Work16
Workshop16
References16Unit 2Registering for an Account18
Learning Objectives19
Warming up19
Text: How to Sell Your Products on Alibaba21
Words & Expressions23
Notes & Terms24
Understanding the text25
Language Work25
Supplementary Reading: Amazon Seller Registration: Everything You Need to Know to Get Started27
Words & Expressions32
Notes & Terms33
Text Comprehension34
Language Work35
Workshop35
References36Unit 3Store Design and Product Selection37
Learning Objectives38
Warming up38
Text: Ecommerce Website Design38
Words & Expressions46
Notes & Terms48
Understanding the text49
Language Work50
Supplementary Reading: How to Choose the Perfect Product for Your Ecommerce Store51
Words & Expressions53
Notes & Terms54
Text Comprehension54
Language Work55
Workshop55
References56Unit 4Insideplatform Marketing57
Learning Objectives58
Warming up58
Text: Marketing for Ecommerce58
Words & Expressions61Notes & Terms62
Understanding the text63
Language Work64
Supplementary Reading: Ecommerce Marketing Ideas to Drive More Sales66
Words & Expressions69
Notes & Terms70
Text Comprehension71
Language Work72
Workshop72
References72Unit 5Outsideplatform Marketing74
Learning Objectives75
Warming up75
Text: Social Media Marketing for Ecommerce76
Words & Expressions81
Notes & Terms83
Understanding the text84
Language Work85
Supplementary Reading: Search Engine Marketing87
Words & Expressions90
Notes & Terms91
Text Comprehension93
Language Work93
Workshop94
References94Unit 6Presale Services of Crossborder
Ecommerce96
Learning Objectives97
Warming up97
Text: Pricing Strategy for Ecommerce 97Words & Expressions100
Notes & Terms101
Understanding the text102
Language Work103
Supplementary Reading: Tips for Ecommerce Product
Page Copy105
Words & Expressions112
Notes & Terms114
Text Comprehension114
Language Work115
Workshop116
References116Unit 7Onsale Services of Crossborder
Ecommerce117
Learning Objectives118
Warming up118
Text: How to Get Ecommerce Order Fulfillment Right119
Words & Expressions124
Notes & Terms126
Understanding the text127
Language Work128
Supplementary Reading: How Can Merchants Increase Transparency and Accuracy Around International Shipping Costs?130
Words & Expressions133
Notes & Terms133
Text Comprehension135
Language Work136
Workshop136
References137Unit 8Aftersale Services of Crossborder
Ecommerce138
Learning Objectives139
Warming up139
Text: Alibaba Customer Service140
Words & Expressions149
Notes & Terms150
Understanding the text150
Language Work151
Supplementary Reading: Developing a Customer Service
Policy153
Words & Expressions157
Notes & Terms158
Text Comprehension158
Language Work159
Workshop159
References159Unit 9Business Communication161
Learning Objectives162
Warming up162
Text: Business Letters162
Words & Expressions168
Notes & Terms169
Understanding the text172
Exercise172
Supplementary Reading: Hows Your Email Etiquette?178
Words & Expressions180
Text Comprehension181
Language Work181
Workshop 182
References182Unit 10Business Contract183
Learning Objectives184
Warming up184
Text: Contracts184
Words & Expressions192
Notes & Terms194
Understanding the text195
Language Work196
Supplementary Reading: How to Write a Business Contract198
Words & Expressions201
Notes & Terms203
Text Comprehension203
Language Work204
Workshop204
References205AppendixSupplementary Glossary206
内容摘要
本教材是跨境电子商务专业（方向）的基础知识课程所使用的教材，主要以跨境电商平台的售前、售中、售后服务所涉及的英语技能主线，内容包括跨境电商专业术语、商务约会、商务洽谈、商务合同、商务信函、产品销售与退换等语言和文字沟通涉及的英语技能。有助于训练和提升学生的英语商务写作能力及英语语言交流能力。
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