The Art & Science of Interpreting Market Research Evidence

图书标准信息

• 作者 D. V. L.、J. H. Fletcher 著
• 出版社 Wiley
• 出版时间 2004-04
• 版次 1
• ISBN 9780470844243
• 定价 569.50元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 248页
• 正文语种 英语

【内容简介】

DavidSmithisChairmanoftheInceptaMarketingIntelligenceGroup,aleadingrategicmarketingintelligenceorganization,andaProfessorattheUniversityofHertfordshireBusinessSchool.HeisaFellowandformerChairmanoftheMarketResearchSociety(MRS),andalsoaSilverMedalholderoftheMRS.HehasreceivedBePaperAwardsforpaperspresentedatMarketResearchSocietyandESOMARevents.HeisamemberoftheBritishPsychologicalSociety;theCharteredInituteofMarketing;andtheInituteofManagementConsultants.HisdoctorateinOrganizationalPsychologyisfromBarebackCollege,UniversityofLondon.JonathanFletcherisaDirectorofDVLSmithLtd,oneoftherategicresearchbusinesseswithintheInceptaMarketingIntelligenceGroup.HeholdsaresearchdegreeinphilosophyfromtheUniversityofCambridge.Hehasgivenanumberofpapersatvariousinduryconferences,andwontheBeMethodologicalPaperAwardatthe1999ESOMARCongress.

【作者简介】

DavidSmithisChairmanoftheInceptaMarketingIntelligenceGroup,aleadingstrategicmarketingintelligenceorganization,andaProfessorattheUniversityofHertfordshireBusinessSchool.HeisaFellowandformerChairmanoftheMarketResearchSociety(MRS),andalsoaSilverMedalholderoftheMRS.HehasreceivedBestPaperAwardsforpaperspresentedatMarketResearchSocietyandESOMARevents.HeisamemberoftheBritishPsychologicalSociety;theCharteredInstituteofMarketing;andtheInstituteofManagementConsultants.HisdoctorateinOrganizationalPsychologyisfromBarebackCollege,UniversityofLondon.JonathanFletcherisaDirectorofDVLSmithLtd,oneofthestrategicresearchbusinesseswithintheInceptaMarketingIntelligenceGroup.HeholdsaresearchdegreeinphilosophyfromtheUniversityofCambridge.Hehasgivenanumberofpapersatvariousindustryconferences,andwontheBestMethodologicalPaperAwardatthe1999ESOMARCongress.