As an emerging developing country in the international arena, China is entering a new environment that seeks development under various pressures. With China's peaceful rise, prejudice and misgivings from all sides have cropped up. In this context, the establishment of a new international political and economic order needs the involvement of public diplomacy. Public diplomacy can exert a unique effect on the path of China's peaceful rise. It is an important way to enhance China's national soft power and national image, and to build trust and create a peaceful environment in the international community. This book conducts a comprehensive theoretical analysis and public opinion strategic research on public diplomacy. In this book the concept and theoretical framework of "Pluralistic Public Diplomacy" is put forward; the role of multiple actors and public opinion strategies in the area of public diplomacy are analyzed concretely; different themes including public opinion and public diplomacy, think tanks and public diplomacy, media and public diplomacy, Sino-US relations and public diplomacy are elaborated. This book, on the one hand, can be used for theoretical study on public diplomacy; on the other hand, it offers guidance and enlightenment for the practice of public diplomacy.
Wang Lili PhD in Political Communication. Deputy Dean at National Academy of Development and Strategy of Renmin University of China. Member of experts committee of the Science and Technology Commission of Central Military Commission. Member of experts committee of China Public Diplomacy Association. Visiting Research Fellow of the Brookings Institution. Her research focuses on Public Opinion, Public Diplomacy and Think Tanks. Her books include Intellectual Capital: the Core Competence of Chinese Think Tanks; Revolving Door: American Think Tanks Research; GreenMedia: Environmental Communication in ChinaIntroduction of Public Opinion.
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