The Elephant and the Flea：Looking Backwards to the Future

图书标准信息

• 作者 CHARLES HANDY 著
• 出版社 RANDOM HOUSE BUSINESS
• 出版时间 2002-11
• ISBN 9780099415657
• 定价 91.30元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 288页
• 正文语种 英语

【内容简介】

Wearefacedwithatug-of-warbetweenourdesireforaseparateidentityandourneedforcombination.Wewanttobeourselves,but,tosurviveinabiggerworld,wealsoneedtobepartofsomethingbigger.Fleasneedelephants,justaselephantsneedfleastokeepthemalertanddancing.Thisappliestomyownlifestory,asIfoundelephantstooimprisoningtomyeventualfreedomasaflea.Buttheideaalsoappliestoeconomieswhoneedboth,tobusiness,whichhastostructureitselftoallowfleastoco-existwiththeelephants,tosocietywhichneedstoencourageindividualismbutneedstheconformityoftheelephant,toeducation,toreligion,tomarriageandotherrelationships,andtoallpeopleseekingtostructuretheirlives.

【作者简介】

CharlesHandyisawriterandbroadcaster.Hisbooks,includingTheEmptyRaincoat,havesoldoveronemillioncopiesaroundtheworld.HewasnamedasBusinessColumnistoftheYearin1994.Hehasbeen,inhistime,anoilexecutive,abusinesseconomist,aProfessorattheLondonBusinessSchool,andChairmanoftheRoyalSocietyofArts.(20020220)