跨文化商务交际英语

图书标准信息

• 作者 翁凤翔、黄静、高泠 编
• 出版社 上海交通大学出版社
• 出版时间 2015-06
• 版次 1
• ISBN 9787313126160
• 定价 48.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 272页
• 字数 419千字
• 正文语种 简体中文，英语
• 丛书 国际商务英语本科核心课程教材

【内容简介】

　　《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。《跨文化商务交际英语》共16单元，涵盖了跨文化商务交际的主要内容。通过学习《跨文化商务交际英语》，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。

【目录】

Unit1关于文化
PartⅠReading
Text1CultureandCommunication
Text2CultureinBusinessCommunication
PartⅡListening
TheRoleofInterculturalCommunication
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit2理解商务交际
PartⅠReading
Text1BecominganEffectiveBusinessCommunicator
Text2Cross-CulturalVerbalCommunicationStyles
PartⅡListening
CulturalDifferencesinBusinessCommunication
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit3跨文化交际概述
PartⅠReading
Text1YourBrainonCulture
Text2HowtoManageInterculturalCommunication
PartⅡListening
CulturalStudiesandSocialChange
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit4当今跨文化国际理论
PartⅠReading
Text1DominantTheoriesinInterculturalBusinessCommunication
Text2CultivatingAGlobalMind-set
PartⅡListening
InterculturalCommunicationCompetence
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit5跨文化交际中的商务礼仪
PartⅠReading
Text1Greetings，Introductions，andBusinessCards
Text2ConversationalCustomsandManners
PartⅡListening
DiningandTipping
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit6跨文化价值观
PartⅠReading
Text1CulturalValuesinBusinessandSociety
Text2DifferentValuesSystems
PartⅡListening
EquitiesandeBay——CultureGetsintheWay
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit7跨文化交际中的语言因素
PartⅠReading
Text1RoleofLanguageinInterculturalCommunications
Text2LinguaFrancaandMessageComprehension
PartⅡListeningII0
Language，Logic，andCommunication
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit8商务交际中的文化多样性
PartⅠReading
Text1CulturalDiversityatWorkplace
Text2EnhancingInterculturalCommunicationintheWorkplace
PartⅡListening
CurrentTrendsintheGlobalWorkplace
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit9跨文化对商务交际的影响
PartⅠReading
Text1SocialHierarchiesAffectEffectiveInterculturalBusiness
Communication
Text2OfficeCustomsandPractices
PartⅡListening
CustomaryDemeanorBehavior
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit10跨文化对商务交际的影响
PartⅠReading
Text1LeadershipChallengesinAGloballyInterculturalWorld
Text2Cross-CulturalDimensionsofDecisionMaking
PartⅡListening
HumanResourcesManagement（HRMinBusiness
Communication
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit11跨文化交际障碍
PartⅠReading
Text1AboutInterculturalCommunicationBarriers
Text2High-contextandLow-contextCultures
PartⅡListening
BehavioralBarrierstoCommunication
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit12如何应对跨文化交际
PartⅠReading
Text1Cross-culturalCommunicationStrategies
Text2ManaginginMulticulturalTeams
PartⅡListening
InterculturalCommunicationandConflictManagement
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit13跨文化管理
PartⅠReading
Text1HowAGlobalMindsetTranslatetoBottom-lineResults?
Text2WhyCross-culturalCommunicatinIsCriticaltoVirtual
TeamsandHowtoOvercometheIntercultural
Disconnect?
PartⅡListening
BeingCulturallySensitive
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit14跨文化谈判
PartⅠReading
Text1CommunicatingandNegotiatingacrossCultures
Text2ThePhasesofInterculturalNegotiation
PartⅡListening
CommunicationandStyleofNegotiating
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit15跨文化营销
PartⅠReading
Text1CulturalDynamicsinAssessingGlobalMarkets
Text2CulturalKnowledge
PartⅡListening
RequiredAdaptation
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises

Unit16跨文化交际面临的挑战
PartⅠReading
Text1TheChallengeandOpportunityofInterculturalCooperation
Text2InformationTechnologyandGlobalE-communication
PartⅡListening
BecomingCultureSavvyinCross-culturalEnvironment
PartⅢChineseSummary
PartⅣWordStudy
PartⅤExercises