消息 首页 搜索 举报
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
  • The expressive organization Linking identity reputation and the corporate brand
21年品牌 40万+商家 超1.5亿件商品

The expressive organization Linking identity reputation and the corporate brand

富有表现力的组织，将身份、声誉和企业品牌联系起来

￥ 80 七五品

仅1件

上海闵行
认证卖家担保交易快速发货售后保障

作者Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT)

出版社Oxford University Press, USA

出版时间2000

装帧平装

上书时间2020-03-30

zsyuan321的书摊

六年老店
已实名 进店 收藏店铺
  • 店主推荐
  • 最新上架

   商品详情   

品相描述：七五品
有笔记，目测不少。应该是上课时候做的笔记
商品描述
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

—  没有更多了  —

店铺评价
消息 首页 搜索

以下为对购买帮助不大的评价

有笔记，目测不少。应该是上课时候做的笔记
此功能需要访问孔网APP才能使用
暂时不用
打开孔网APP