Good Luck：Creating the Conditions for Success in Life and Business

30 1.1折 273.5 八五品

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广东惠州

认证卖家担保交易快速发货售后保障

作者Alex（亚历克斯·罗维拉）、Fernando Trias De Bes（费尔南多·特鲁希略德斯）著

出版社Wiley

出版时间2004-10

装帧精装

上书时间2020-02-05

已实名已认证进店收藏店铺

【内容简介】: GoodLuckisawhimsicalfablethatteachesavaluablelesson:goodluckdoesn'tjustcomeyourwayit'suptoyoutocreatetheconditionstobringyourselfgoodluck.WrittenbyAlexRoviraandFernandoTriasdeBestwoleadingmarketingconsultantsthissimpletaleisuniversallyapplicableanduniquelyinspirational.GoodLucktellsthetouchingstoryoftwooldmen,MaxandJim,whomeetbychanceinCentralParkfiftyyearsaftertheylastsaweachotheraschildren.Maxachievedgreatsuccessinlife;Jimsadlydidnot.ThesecrettoMax'ssuccessliesinastoryhisgrandfathertoldhimlongago.ThisstorywithinastoryhasatonereminiscentoftheclassicTheAlchemistandshowshowtoseizeopportunityandachievesuccessinlife.Inasurpriseending,GoodLuckcomesfullcircle,offeringthereaderinspiration,instruction,andanengagingtale.
【作者简介】: AlexRoviraheadsthequalitativedivisionofmarketingconsultingfirmSalvetti&Llombart.Heiscoauthor(withBernardDubois)oftheSpanishversionofUnderstandingtheConsumer.FernandoTriasdeBescofoundedanddirectsSalvetti&Llombart.Heiscoauthor(withPhilipKotler)ofLateralMarketing.TheyareprofessorsatESADE,oneofSpain'smostrespectedbusinessschools,andhaveworkedwithmanytoporganizations,includingBayer,Chrysler,Credit-Suisse,Dannon,Frito-Lay,Hewlett-Packard,Mercedes-Benz,Microsoft,MorganStanley,Nestle,Oxfam,Paramount,Pepsi,Sony,andUniversal.

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