the fourth retail revolution:the transformation and restructuring of retailing（第四次零售） 经济理论、法规
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作者wang chengrong et al.[
出版社中国商务出版社
ISBN9787510326950
出版时间2019-04
装帧其他
开本16
页数304页
定价60元
货号421_9787510326950
上书时间2024-07-03
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目录：
preface
chapter i opportunities and challenges of the retail revolution
1. ushering in the fourth retail revolution
2. the motivation of the fourth retail revolution
3. the impact of the fourth retail revolution
4. the evolution and deepening of the fourth retail revolution--smart retail
5. rising to the fourth retail revolution
6. leap from traditional retail to intelligent retail
chapter ii the fourth retail revolution and cloud consumption
1. three characteristics of cloud consumption
2. cloud consumption: with consumer demand as its core
3. the mainstream consumption pattern in cloud consumption
chapter iii the fourth retail revolution and inter thinking
1. inter thinking
2. the inter thinking practice of aomi
3. the innovation and refbrm of retail enterprises under the influence of inter thinking
chapter iv information technology and big data in the fourth retail revolution
1. information technology in traditional retail industry
2. the development of information technology
3. big data
chapter v o2o (online to offline) business model
in the fourth retail revolution
i. the rise of online retail and its development limitations
2. the creation of 020 model and its operating system
3. the 020 model of suning. co., ltd
4. .: from exploring 020 to practicing boundless retail
5. 020 model: the direction of the future retailing
chapter vi the fourth retail revolution and logistics innovation
1. innovation of the logistics system in the era of retail revolution
2. the lntelligentization and electronization of logistics
3. the future trends of retail and logistics industry
chapter vii the fourth retail revolution and finan innovation
1. the interaction between retail revolution and finan innovation
2. supply chain finance: .
3. create an open ecosystem, provide inclusive finan services--take ant finan service as an example
chapter viii the fourth retail revolution and tourism innovation
1. the development of the tourism
2. the upgrade and innovation of tourism products
3. the innovation of tourism marketing model
4. the innovation of tourism enterprises
chapter ix the fourth retail revolution and innovation of retail advertising model
1. the development, status quo and driving forces of the retail advertising model
2. the reform of the retail advertising model
3. the trend of retail advertising model
references
内容简介：
本书为王成荣等著中文版专著第四次零售
－－流通的变革与重构之英文版。2013年12月王成
荣教授提出”第四次零售”概念，他认为继
公认的以百货商店、连锁商店和超级市场出现为标志
的三次零售之后，我们正在迎来”第四次零售革
命”。第四次零售很难用一种新的零售业态来标
识，它不仅推动了零售新业态的诞生，而且远远
了这一层次，渗透到零售每一个细胞中，推动了每一
种传统零售业态的变革，是一次零售全业态、全渠道
的。由于此次零售是由经济危机、跨界竞争
和技术同时引发的，动力强劲，影响深度与广度
今非昔比。第四次零售(英文版)一书在
系统研究了”第四次零售”的理论，从零售
的机遇与挑战、零售与互联网思维、信息技
术与大数据、传统零售创新、金融创新等角度对”第
四次零售”的产生、发展、趋势等进行了较全面
深入的研究。
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