Harvard Business Review on Advances in Strategy

图书标准信息

• 作者 Harvard Business School Press（哈佛商学院出版社） 著
• 出版社 Harvard Business School Press
• 出版时间 2002-05
• 版次 1
• ISBN 9781578518036
• 定价 158.80元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 224页
• 正文语种 英语
• 丛书 管理必读系列

【内容简介】

TheHarvardBusinessReviewpaperbackseriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.EachvolumecontainsaspeciallyselectedsetofarticlesfromHarvardBusinessReviewandisdesignedtohelpyoumasteranimportantmanagementtopic.Articlesinclude:StrategyandtheInternetbyMichaelPorter;StrategicStories:How3MisRewritingBusinessPlanningbyGordonShaw,RobertBrown,andPhilipBromiley;HavingTroublewithYourStrategy?ThenMapItbyRobertKaplanandDavidNorton;StrategyasSimpleRulesbyKathyEisenhardtandDonaldSull;HowFinancialEngineeringCanAdvanceCorporateStrategybyPeterTufano;TransformingCornerOfficeStrategyinFrontlineActionbyOritGadieshandJamesGilbert;WhereValueLivesinaNetworkedWorldbyMohanbirSawhneyandDevalParikh;andTheSuperEfficientCompanybyMichaelHammer.

【作者简介】

Since1984,HarvardBusinessSchoolPresshasbeendedicatedtopublishingthemostcontemporarymanagementthinking,writtenbyauthorsandpractitionerswhoareleadingtheway.Whetherreadersareseekingbig-picturestrategicthinkingortacticalproblemsolving,adviceinmanagingglobalcorporationsorfordevelopingpersonalcareers,HBSPresshelpsfuelthefireofinnovativethought.HBSPresshasearnedareputationasthespringboardofthoughtforbothestablishedandemergingbusinessleaders.

【目录】

Strategy and the Internet

Strategic Stories: How 3M Is Rewriting

Business Planning

Having Trouble with Your Strategy? Then Map It

Strategy as Simple Rules

How Financial Engineering Can Advance

Corporate Strategy

Transforming Corner-Office Strategy into

Frontline Action

Where Value Lives in a Networked World

The Superefficient Company

About the Contributors

Index