Marketing Genius 英文原版-《营销天才》

（2006版）彼得·菲斯克（Peter Fisk），美国营销大师，世界公认的商业战略学家，也是世界各国众多企业掌门人的顾问、鼓舞人心的商业演说家。著有《营销天才》《商业天才》《创新天才》等书。本书汇集了当今营销的挑战和机遇，向您展示了如何将营销天才注入您的业务中以取得卓越的成果。

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作者Peter Fisk彼得·菲斯克

出版社TBS

ISBN9781841126814

出版时间1985

版次1

装帧精装

尺寸18 × 18 cm

正文语种英文

货号W061

上书时间2020-09-27

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商品描述: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.

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