Teach Yourself PR 英文原版-《自学公关》

公关是任何企业经营成功的重要组成部分，但许多人尚未意识到其作用，因此无法充分利用它。本书涵盖了公关的所有方面，包括公关活动、媒体联络、受众交流、赞助、娱乐、危机管理、公关专业人员等。

160 九品

仅1件

广东广州

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作者Angela Murray 安吉拉·莫里

出版社John Murray Press

ISBN9780340886885

出版时间1985

版次1

装帧平装

尺寸20 × 13 cm

页数192页

正文语种英文

货号W012

上书时间2019-11-24

已实名已认证进店收藏店铺

商品描述: PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.

Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.

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