Teach Yourself Marketing 英文原版《教你自己营销》
本书切入行话，以各种形式清晰地洞察现代营销实践。 简单地解释了营销概念，并检查了有效营销计划的组成部分。
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作者J. Stapleton 斯特普尔顿
出版社Hodder & Stoughton Educational Division
ISBN9780340339206
出版时间1985
装帧平装
尺寸20 × 13 cm
页数215页
正文语种英文
货号W014
上书时间2019-09-24
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Marketing involves identifying ,anticipating and satisfying customer requirements. As such, its techniques are central to every business enterprise and-increasingly-to the activities of govermental and other non-commercial agencies.
This book cuts through the jargon to give a clear insight into modern marketing practice in all its forms. Marketing concepts are simply explained, and the separate components of an effective marketing plan examined, with the aid of examples relating to the provision of both goods and services.
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