Harvard Business Review on Marketing 英文原版《哈佛商业评论》

为今天的经理和专业人士提供他们在快速发展的世界中保持竞争力所需的基本信息。以下是将“哈佛商业评论”作为全球组织中雄心勃勃的商人所需阅读的具有里程碑意义的想法。每卷都包含一系列来自哈佛商业评论的精选文章，旨在帮助您掌握重要的管理主题。

30 九五品

仅1件

广东广州

认证卖家担保交易快速发货售后保障

作者Harvard Business School Press (Compiler)

出版社Harvard Business Press

ISBN9781578518043

出版时间1985

装帧平装

尺寸21 × 14 cm

页数192页

正文语种英文

货号W0E3

上书时间2019-05-18

已实名已认证进店收藏店铺

商品描述: The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.

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