Multinational Management: A Strategic Approach 英文原版-《跨国经营：战略方针》
跨国管理：一种以战略为统一主题的战略方法，探讨全球经济和管理决策的影响。本文通过对比较管理问题的深入研究，揭示了竞争对手的优缺点以及如何适应组织实践。
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广东广州
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作者John B. Cullen 约翰·B·卡伦
出版社South-Western Pub; 2nd edition
ISBN9780324132854
出版时间1985
版次2
装帧精装
尺寸26 × 21 cm
页数656页
正文语种英文
货号W010
上书时间2019-05-04
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- Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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