演讲家的商业思维

图书标准信息

• 作者 [美]艾伦·韦斯 著；李海峰、邵童、王小芳 译
• 出版社 清华大学出版社
• 出版时间 2021-03
• 版次 1
• ISBN 9787302580256
• 定价 58.00元
• 装帧 精装
• 开本 32开
• 纸张 胶版纸
• 页数 252页
• 字数 220千字

【内容简介】

    对于靠语言交流的社会之人，“说话”能力的培养和提升不仅必需，而且必要。在有限时间里通过有效的“言说”征服各式各样的听众(包括那些将会决定每一个人职业命运的面试官)，是走向人生成功的关键一步。本书作者浓缩自己的从业经验，教你如何应对麻烦的听众，进行有力的演讲，定位高潜力市场，树立明星般的声誉，设立资费标准显示你的价值，培养演讲技能，通过多样化实现业务拓展。本书可以用作企业内部的管理培训教材，也可以供个人提高演讲能力阅读;既是一本演讲自学手册，也是进行人际沟通的入门读物。

 

 

本书由DISC+社群联合创始人李海峰组织多位实战经验丰富的专家共同翻译,希望能让更多中文读者获益。

 

【作者简介】

艾伦?韦斯(Alan Weiss)

 

美国著名咨询师，演讲家、作者

 

他创办的咨询公司ding峰咨询集团(Summit Consulting Group) 曾服务于默克制药、惠普、通用、梅赛德斯-奔驰、道富、美联储、《纽约时报》等500多家全球知名公司。韦斯博士获得美国出版协会终身成就奖，并入选专业演讲协会名人堂。《纽约邮报》称其为“美国更受尊敬的独立咨询师”。

 

 

译者介绍

 

李海峰∶团队协作及组织效能专家,DISC+社群联合创始人

 

邵童∶商业即兴培训师,品牌专家，DISC讲师认证A9期毕业生

 

王小芳∶社群商业顾问，表达教练,DISC双证班F3期毕业生

 

【目录】

目 录

 

第1 部分 悟 性

 

第1 章 何时成为职业演讲师 ························· 2

 

演讲业将何去何从·································3

 

为什么精致的晚餐既要有牛排又要有烤架的晟 ···········································5

 

真正的演讲师不是会表演的海豹 ················7

 

百万年薪演讲家的秘籍 ···························8

 

多样的演讲场景 ···································9

 

演讲业的奇特之处······························· 12

 

总结 ··············································· 15

 

第２章 建立自己的市场 ······························· 16

 

创造价值主张 ···································· 16

 

把假人从封面上去掉 ···························· 19

 

12 步拓宽市场“范围” ························ 21

 

真实、虚拟、模拟市场的检验方法 ··········· 25

 

整理你的路径：最简单的路线通常最佳 ······ 28

 

总结 ··············································· 30

 

第３章 定位并成为重要目标 ······················· 31

 

长期从业让你变老，但不一定让你变好 ······ 31

 

把知识资本转化为知识财产 ···················· 35

 

制造病毒营销 ···································· 38

 

拓展业务最好的9 个习惯 ······················ 40

 

如果你不吹响号角，就没有音乐 ·············· 48

 

是鱼就会游泳，但是萝卜青菜各有所爱 ······ 52

 

总结 ··············································· 53

 

第4 章 确定收费 ········································· 55

 

必须创建的三个基本收费范围 ················· 55

 

甩掉中间商：只与真正的买家做交易 ········· 60

 

提供肯定的选择 ································· 64

 

细分一个事件的完成程序，让你的成功提高3 倍 ······································· 65

 

增加报酬的40 种方法 ·························· 68

 

增加报酬周转率 ································· 70

 

总结 ··············································· 72

 

第5 章 现代营销 ········································· 73

 

互联网的魔力和秘密 ···························· 73

 

和演讲机构合作( 或者不合作)，不要成为雇佣工 ········································· 76

 

行业协会：赚钱和营销同时进行 ·············· 83

 

出版地点和方式 ································· 87

 

营销的时代精神：市场引力循环 ·············· 93

 

总结 ··············································· 98

 

第6 章 精简 ················································· 99

 

财富是自由支配的时间 ························· 99

 

员工具备的5 个重要特点 ····················· 102

 

你是职业演讲师而不是雇佣工 ················ 109

 

合理、客观和专业的反馈 ····················· 111

 

附属细则：合并、法律、会计、保险、税收等 ········································ 116

 

总结 ·············································· 121

 

第2 部分 牛 排

 

第７章 加速和强调你的影响力 ················ 124

 

过程超越内容的神秘杠杆作用 ················ 124

 

“保质期”和创造长期知识财产的秘密 ····· 130

 

为什么使用常识很少出局 ····················· 131

 

暗喻、可视教具和实用转换方式的应用 ····· 133

 

让你的演讲事业迅速发展的15 个资源 ······ 135

 

总结 ·············································· 137

 

第８章 创造大规模的演讲和讲习班 ········ 138

 

将自己的独创材料和独创来源结合使用 ····· 138

 

人们用不同的方式学习：不要以己度人 ····· 150

 

90 分钟规则 ····································· 158

 

主题：虚拟团队的领导力 ····················· 161

 

总结 ·············································· 163

 

第９章 从坚持到历练再到成功 ················ 164

 

回绝业务 ········································ 164

 

让自己出类拔萃 ································ 168

 

三种演讲师中为什么只有一种获得成功 ····· 172

 

降落伞的例子 ··································· 174

 

支持提高收费的15 种情况 ···················· 176

 

总结 ·············································· 183

 

第3 部分 烤  架

 

第10 章 讲台工作 ····································· 186

 

肢体语言、手势和动作的神话 ················ 186

 

10 种吸引观众的人际关系技巧 ··············· 188

 

吸引所有听众的20 种方法 ···················· 199

 

把握你的时间 ··································· 206

 

随机应变 ········································ 209

 

把错误和麻烦变为不同寻常的机会 ·········· 211

 

总结 ·············································· 213

 

第11 章 使人乏味的事：非演讲方面的收入··············································· 214

 

创造产品和服务收入的10 种观点 ············ 214

 

加速曲线 ········································ 224

 

建立消费群 ······································ 226

 

总结 ·············································· 228

 

第12 章 为成功做准备 ······························229

 

天外有天 ········································ 229

 

道德自律规范：一位演讲师的信条 ·········· 231

 

个人和专业奖励 ································ 233

 

回报 ·············································· 234

 

总结 ·············································· 237

 

结束语 ····························································238

 

送给新从业演讲师的加速剂 ··················· 238

 

给资深演讲师的加速剂 ························ 240

 

给演讲机构的建议······························ 241