电子商务战略（英文版）

图书标准信息

• 作者 覃征、常杨、李顺东、李凤翔 著
• 出版社 浙江大学出版社
• 出版时间 2013-11
• 版次 1
• ISBN 9787308118606
• 定价 138.00元
• 装帧 精装
• 开本 16开
• 纸张 胶版纸
• 页数 351页
• 正文语种 英语
• 丛书 学术著作

【内容简介】

　　《电子商务战略（英文版）》从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。《电子商务战略（英文版）》首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。

【目录】

1E-CommerceandE-CommerceStrategy
1.1FundamentalsofE-Commerce
1.1.1DefinitionofE-Commerce
1.1.2OriginandDevelopmentofE-Commerce
1.1.3ResearchContentsofE-Commerce
1.2Strategy
1.2.1DefinitionofStrategy
1.2.2MainFeaturesofStrategy
1.3StrategicEnvironment
1.3.1SignificanceoftheStrategicEnvironment
1.3.2StrategicEnvironmentandStrategy
1.4E-CommerceStrategy
1.4.1E-CommerceStrategyOutline
1.4.2ResearchMethodsforE-Commerce
References

2NationalE-CommerceStrategy
2.1TheUnitedStates
2.1.1EconomicConditions
2.1.2BackgroundtoU.SE-CommerceStrategy
2.1.3OrientationofU.S.E-CommerceStrategy
2.1.4Contents0fUS.E-CommerceStrategy
2.1.5EffectsofUS.E-CommerceStrategy
2.2EuropeanUnion
2.2.1EUBasicConditions
2.2.2BackgroundtoEUE-CommerceStrategy
2.2.3OdentationofEUE-CommerceStrategy
2.2.4ContentsofEUE-CommerceStrategy
2.2.5IntemetUseandE-CommerceintheEU
2.3Japan
2.3.1IntroductiontoJapan
2.3.2Japan'sInformationIndustryStrategy
2.3.3BackgroundtotheJapaneseE-CommerceStrategy
2.3.4StrategicOrientationofJapaneseE-Commerce
2.3.5ContentsofJapaneseE-CommerceStrategy
2.3.6StrategicEfroits
2.4China
2.4.1BasieSituationofChina
2.4.2BackgroundtoChineseE-CommerceStrategy
2.4.3Orientation0fChineseE-CommerceStrategy
2.4.4Details0fChineseE-CommerceStrategy
2.4.5EffectofChineseE-CommerceStrategy
2.5Australia
2.5.1BasicConditionofAustralia
2.5.2E-CommerceBackgroundOfAustralia
2.5.3Orientation0fAustralianE-CommereeStrategy
2.5.4ContentsofAustralianE-CommerceStrategy
2.5.5EffectsofAustralianE-CommerceStrategy
2.6TheUnitedArabEmirates
2.6.1IntroductiontotheUnitedArabEmirates
2.6.2StrategicBackground0fE-Commerce
2.6.3E-CommerceStrategicOrientation0ftheUAE
2.6.4E-CommerceStrategyintheUAE
2.6.5Implementations
2.7India
2.7.1Overviewoflndia
2.7.2BackgroundtoIndianE-CommerceStrategy
2.7.3Orientation0fE-CommereeStrategyinIndia
2.7.4DetailsaboutIndia'sE-CommerceStrategy
2.7.5ImplementationofE-CommerceStrategy
2.8Ireland
2.8.1IntroductiontoIreland
2.8.2E-CommerceStrategicBackground
2.8.3E-CommerceStrategicOrientation
2.8.4E-CommerceStrategyinIreland
2.8.5ImplementationAchievementofE-CommerceStrategy
2.9Singapore
2.9.1OverviewofSingapore
2.9.2StrategicBackground
2.9.3StrategicOrientation
2.9.4DetailedE-CommerceStrategy
2.9.5ImplementationAchievementoftheStrategy
2.10RepublicofKorea
2.10.1BasicConditions
2.10.2BackgroundtoROK'sE-CommerceStrategy
2.10.3Orientation0fROK'sE-CommerceStrategy
2.10.4ROK'sE-CommerceStrategy
2.10.5Measures
2.10.6CurrentSituationandProspects
2.11FeaturesofEachNation
2.11.1CommonFeatures
2.11.2NationalStrategicPersonalities
References

3E-CommerceStrategyofIndustries
3.1ConstructionIndustry
3.1.1OverviewoftheConstructionIndustry
3.1.2AdvantagesofE-CommerceintheConstructionIndustry
3.1.3ImplementationsofE-CommerceinUS.ConstructionIndustry
3.1.4ConstructionIndustryinChinaNeedsE-Commerce
3.2TransportationIndustry
3.2.1ImpactsofE-CommerceonTransportation
3.2.2EmergenceandDevelopmentofTransportationE-Commerce
3.2.3China：TheDevelopmentofTransportationInfcIrmatization
3.2.4ProspectsfortheTransportIndustry
3.3FinancialSector
3.3.1FinancialIndustry
3.3.2ImpactofE-CommerceintheFinancialIndustry
3.3.3FinanceServicesinE-Conllrlerce
3.3.4E-CommerceApplicationintheFinancialIndustryinChina
3.4Manufacturing
3.4.1ManufacturingIndustryandECommerce
3.4.2NecessityofAdoptingE-CommerceintheManufacturing
IndustryinChina
3.4.3E-CommerceStrategyofChina'SManufacturingIndustry
3.4.4SnapshotandForesiIghtofE-CommerceinChina's
ManufacturingIndustry
3.4.5ATechnicalPerspective：E-CommerceSolutionfor
ManufacturingIndustry
3.5TextilesndApparel
3.5.1TextilesinChina
3.5.2E-CommerceinTextiles
3.5.3CurrentSituationofChina'sTextileE-Commerce
3.5.4E-CommerceStrategyinChina'STextileIndustry
3.6TelecommunicationsIndustry
3.6.1releeommunicatiousIndustryinChina
3.6.2ECommerce：TheDrivingForceofChina'S
TelecommunicationsIndustry。
3.6.3E-CommerceStralegyofChina'STelecommunicationsIndustry
3.6.4E-CommercePracticeinChinaTelecom
3.7Comparisons
Refcrences

4E-CommerceStrategyinEnterprises
4.1IBM：AreYouReadyforE-Commerce？
4.1.1HistoryofIBM
4.1.2BackgroundofIBM'SE-CommerceStrategy
4.1.3ContentsofIBM'SE-CommerceStrategy
4.1.4Measttres
4.1.5StrategicPositioningandImplementation
4.2GE：RevolutioninTraditionaIIndustry
4.2.1GE：theGiantlnTraditionalIndustry
4.2.2BackgroundOfGE'SE-CommerceStrategy
4.2.3GE'SE-CommerceStrategy
4.2.4ImplementationofGE'SE-CommerceStrategy
4.2.5BenefitstoGE'SE-CommerceStrategy
4.3Googlism
4.3.1Google：ARisingStarintheIntemetAge
4.3.2E-CommerceStrategyofGoogle
4.3.3TechnologiesBehindGoogle'SGreatResults
4.3.4Google'SAchievements
4.3.5EffectaonPeople'SDailyLife
4.4Haier'sLegend
4.4.1IntroductiontoHaier
4.4.2Haier'SDevelopmentPhases
4.4.3Contents0fHaier'SE-CommerceStrategy
4.4.4Efiects0fHaier'SE-CommerceStrategy
4.5Taobao：TheLargestOnlineTradingPlatfornlinAsia
4.5.1WhatisTaobao？
4.5.2BackgroundofTaobao'SEstablishmentandDevelopment
4.5.3Taobao'SE-CommerceStrategy
4.5.4Eliects0fTaobao'sE-CommerceStrategy
4.6GrowthofIndustrialandCommercialBankofChina
4.6.1BasicConditionofICBC
4.6.2E-CommerceDevelopmentBackground0fICBC
4.6.3E-CommcrceStrategyandImplementation
4.6.4Benefits0fICBCE-CommerceStrategy
4.7RiseofLcnovo
4.7.1IntroductiontoLenovo
4.7.2E-CommcrceHistoryOfLenovo
4.7.3StrategicBackground
4.7.4DetailsofLenovo'SE-CommerceStrategy
4.7.5WhatLenovoGets
4.8Conclusions
References

5E-CommerceStrategiesinSpecificStrategicEnvironments
5.1HOWtoFightAgainstFinancialCrises
5.1.1FinancialCrisis
5.1.2ImpactofFinancialCrisisonB2CE-CommerceinU.S.
5.1.3OpportunitiesBroughtaboutbytheFinancialCrisisto
China'sE-Commerce
5.1.4China'sB2BWebsitesintheFinancialCrisis
5.2UnexpectedNaturalDisasters
5.2.1SeriousInfluencesonHumanSociety
5.2.2EmergentMaterialsandEmergencyLogistics
5.2.3E-CommerceinEmergencyLogistics
5.2.4WeakeningNegativeInfluencesofNaturalDisastersUsing
E-Commerce
5.3TOPTenIndustrialRevitalizationPlans
5.3.1Background
5.3.2OpportunitiesofE-CommerceinToPTenIndustrial
RevitalizationPlans
5.3.3Summary
References

6TechnicalE-CommerceStrategy
6.1E-CommerceFundamentalTechnology
6.1.1WebTechnology
6.1.2ElectronicDataInterchange
6.1.3RFID，GPS，andGISTechnologies
6.1.4SecurityandOtherImplementationIssues
6.2MobileCommunicationTechnology
6.2.1MobileCommunication
6.2.2WirelessTelecommunicationsNetworks
6.2.3TechnicalLimitationofMobileCommunication
6.3E-CommerceEmergingTechnology
6.3.1IPTV
6.3.2SNS（SocialNetworkService）
6.3.3CloudComputing
6.3.4TheInternet0fThirigs
6.4Technology：StrategicIssueofE-Commerce
References
Index