新编商务英语写作2
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作者张春柏、虞苏美 著
出版社高等教育出版社
出版时间2006-03
版次1
装帧平装
上书时间2024-04-16
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- 作者 张春柏、虞苏美 著
- 出版社 高等教育出版社
- 出版时间 2006-03
- 版次 1
- ISBN 9787040183948
- 定价 45.00元
- 装帧 平装
- 开本 16开
- 纸张 胶版纸
- 页数 431页
- 正文语种 英语，简体中文
- 【内容简介】
- 《新编商务英语写作2》为“新编商务英语系列丛书”之一。第1册为“基础英语写作”，该册内容涵盖选词、造句、段落的写作以及各类体裁文章的写作。第2册为“商务英语写作”，内容分为商务文件的写作和公司内部的报告和合同写作等。本教材适用于商务英语专业的学生。
- 【目录】
-
Unit1ElementsofaGoodBusinessLetter
1WhatIsaGoodBusinessLetter?
2TheLayoutofaBusinessLetter
Exercises
Unit2PromotionCommunications
1WhatIsaGoodSalesLetter?
2SellingaProduct
3SellingaService
Exercises
Unit3RequestLetters
1WhatIsanEffectiveRequestLetter?
2RequestingDetailedInformationAboutanAdvertisedProduct
3RequestingInformationAboutAvailabilityofaProduct
4RequestingInformationAboutanAdvertisedService
5RequestingInformationAboutDiscounts
Exercises
Unit4ResponseLetters
1RespondingtoRequestsforDetailedInformationAbout
anAdvertisedProduct
2RespondingtoRequestsforInformationAboutanAdvertised
Service
3RespondingtoRequestsforInformationAbouttheAvailability
ofaProductorService
Exercises
Unit5SpecialRequestLetters
1AskingforanAppointment
2AskingforAdvice
3AskingforFreeProducts
4RequestingReproductionFranchiseforCommercialUse
Exercises
Unit6RespondingtoSpecialRequestLetters
1RespondingtoRequestsforanAppointment
2RespondingtoRequestsforAdvice
3RespondingtoRequestsforFreeProducts
4RespondingtoRequestsforReproductionPrivi，legesfor
CommercialUse
Exercises
Unit7LettersfromCustomerstoSuppliers(I）
1PlacinganOrder
2CancelinganOrder
3ThankingaSupplierforService
4ComplainingAboutUnsatisfactoryServicesorProducts
Exercises
Unit8LettersfromSupplierstoCustomers(II）
1InformingaCustomerAbouttheShipmentofGoods
2InformingaCustomerThatYouAreUnabletoFillHisOrder
3ThankingaCustomerforanOrder
4ExpressingGratitudeforSupport
5Explaining/ApologisingforProblems
Exercises
Unit9LettersfromCustomerstoSuppliers(Ⅱ）
1AskingforPermissiontoReturnPurchasedGoods
2AskingforEasierPaymentTerms
Exercises
Unit10LettersfromSupplierstoCustomers(Ⅱ）
1RespondingtoRequestsforPermissiontoReturnPurchased
2RespondingtoRequestsConcerningPaymentDiscount
Exercises
Unit11CollectionLetters
1ElementsofPersuasioninCollectionLetters
2TypesofCollectionLetters
Exercises
Unit12InterofficeLetters(Memorandums）
1FormalandInformalMemorandums
2Request，Confirmation，andProceduralMemorandums
Exercises
Unit13EmploymentCommunications
1WritingJobApplicationLetters
2WritingR@sum@s
3WritingtoJobApplicants
4AcceptingandDecliningaJobOffer
Exercises
Unit14BusinessInvitationandResponses
1WritinganInvitation
2MakingResponsestoInvitations
Exercises
Unit15TheWritingofAdvertisements
1AdvertisingandEnglishAdvertisements
2LinguisticFeaturesofAdvertisingEnglish
3PracticeofCopywriting
Exercises
Unit16ClassificationandStructureofBusinessReports
1ClassificationofBusinessReports
2BasicElementsandStructureofBusinessReports
Exercises
Unit17ProceduresofWritin~aFormalBusinessReport
1DeterminingandDefiningtheTopic
2CollectingData
3PresentingFindingsandAnalysingtheReportProblem
4PresentingaConclusion
5MakingRecommendationsandAnticipatingEffects
6WritingStyle
7DifferentTypesofBusinessReports
Exercises
Unit18BusinessContracts
1TypesofBusinessContracts
2GeneralPrinciplesinWritingandUnderstandingaBusinessContract
3ComponentsofaBusinessContract
4RelevantLaws
5StylisticFeaturesofBusinessContracts
6ASampleofaContract
Exercises
Keys
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