基本信息 出版社 : Bloomsbury Visual Arts (2018年3月8日) 语言 : 英语 精装 : 296页 ISBN-10 : 1350017167 ISBN-13 : 978-1350017160 商品重量 : 773 g 尺寸 : 15.6 x 1.75 x 23.39 cm The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.
Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative. 自18世纪以来,时装业一直在收集和分析有关颜色、面料、轮廓和风格的信息——这些活动长期以来一直笼罩在神秘之中。《时尚预测者》是第一本书,揭示了颜色和趋势预测的隐藏历史,并探讨了它与过去两个世纪的时尚业务的相关性。它揭示了工业时代的趋势预测,该职业在20世纪现代主义时期的成熟,以及它在当今数字快速时尚文化中的持续重要性。
以下为对购买帮助不大的评价