Is design intuitive or is it consciously and methodically worked out? Are there basic rules governing design that, when learned, will facilitate the creative process? These questions have been asked by artists, art historians, and art critics throughout the ages.
Convinced that design was not purely instinctive, Jay Hambidge (1867–1924) spent much of his life searching for the technical bases of design. He found his answer in dynamic symmetry, one of the most provocative and stimulating theories in art history. Hambidge's study of Greek art convinced him that the secret of the beauty of Greek design was in the conscious use of dynamic symmetry — the law of natural design based upon the symmetry of growth in man and in plants. But Hambidge, who was not only a theoretician but also a practicing artist, did much more than analyze classical art and its principles of design: he worked out a series of root rectangles that the artist, using the simple mathematics supplied in this book, can easily follow and apply in his own work.
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