All-American Ads of the 40s 进口艺术 40年代的全美式广告
￥ 288 6.7折 ￥ 427 九五品
库存2件
北京通州
认证卖家担保交易快速发货售后保障
作者Jim Heimann
出版社Taschen
ISBN9783836588584
出版时间2023-04
印刷时间2023-04
印数1千册
装帧精装
开本16开
纸张铜版纸
页数640页
字数1千字
定价427元
上书时间2023-08-25
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- 平均发货时间 26小时
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商品详情
- 品相描述：九五品
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出版社 : TASCHEN; 第 Multilingual 版 (2023年7月25日)
语言 : 多种语言
精装 : 640页
ISBN-10 : 3836588587
ISBN-13 : 978-3836588584
商品重量 : 2.08 kilograms
页面信息仅供参考，具体以实物为准
内容简介
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.
The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
在这十年的开始，美国正处于战争之中。爱国主义是日常生活中不可或缺的一部分，这种情绪在广告中也有所体现。1945年，美国从二战的黑暗中胜利走出，这个时代的经济繁荣帮助迎来了生活质量、过度和消费主义的大幅度的上升。战争的结束也给美国人民带来了自豪感和繁荣，没有什么比当时的广告更能反映新一轮的消费主义和进步。在这十年的后半段，随着大量的工作和更高的工资，消费能力急剧增加。由于新的《美国大兵法案》的出台，回归的退伍军人有了可负担的住房。人们准备好接受 "美国梦 "的理念。
战后时代代表着为各种需求和场合提供的产品和服务的泛滥，到达社会的每个角落。从娱乐到旅游和汽车，烟酒，时尚和美容，以及食品和饮料，一切都需求旺盛，触手可及。这一时期打开了购买的闸门，因为广告商试图满足从多年配给制中恢复过来的人们的需求。这本由吉姆-海曼编辑的引人入胜的文集深入探讨了20世纪40年代美国生活和广告的狂热、活泼和辉煌时代。
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