All-American Ads of the 90s，90年代的美国广告 英文原版 TASCHEN
重温20世纪90年代的广告精华，从游戏男孩到Boyz II Men，X世代和婴儿潮一代的广告都卖给了他们。本书共分六章，涵盖食品、时尚、娱乐和汽车，一页又一页的广告提醒我们，性和大片如何引令页十年来讽刺、酷和经典的视觉效果，结束了一个世纪，并把我们带到下一个世纪。
￥ 280 7.6折 ￥ 367 九五品
库存2件
北京通州
认证卖家担保交易快速发货售后保障
作者Steven Heller 著
出版社TASCHEN
ISBN9783836565677
出版时间2018-11
印刷时间2018-11
印数1千册
装帧精装
开本28
纸张铜版纸
页数656页
字数1千字
定价367元
上书时间2021-05-24
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从Game Boy到Gucci
90年代的十年里，美国人目睹了蕞好和蕞坏的事件，也消费了蕞好和蕞坏的物品。数字时代爆发，硅谷产品影响着地球上的每一个人。与此同时，裸体和性占据了 的版面，从高级时装到香水和微波炉，无所不包。涅盘乐队取悦了Generation X（20世界60、70年代出生，感到失落的人），而“新时代的人”却在考虑购买探测器和悍马。
Super Soakers和游戏机Game Boy和PlayStation是新玩具，Super Mario World，Gran Turismo和Hedgehog Sonic扭曲了年轻人的思想。奢亻多品牌大受欢迎：购物者垂涎Gucci包，路易威登手提袋，爱马仕围巾或Prada连衣裙。环球航空公司和大陆航空公司仍在运营，大众汽车公司重新设计了甲壳虫。这是一个看似安全的良性发展的十年，但却充斥着大规模的事件和消费，为21世纪奠定了基础。
本书共有六章，涵盖了从食品、时尚到娱乐和汽车等一系列广告，带我们了解美国90年代的消费方式和广告图片，回顾产品及流行的变化，这是对一个时代的记录。
提交人
史蒂文-海勒，视觉艺术学院MFA设计/设计师作为企业家项目的联合主席，为printmag.com撰写 "每日海勒"，是190多本平面设计、编辑插画和政治艺术书籍的作者或编辑。
编辑
吉姆-海曼是TASCHEN美国的执行编辑。作为一名文化人类学家、历史学家和狂热的收藏家，他撰写了许多关于建筑、流行文化以及洛杉矶和好莱坞历史的书目，包括TASCHEN的《冲浪，洛杉矶。一座城市的肖像》、《疯狂的加州》和《全美广告》系列。
From Game Boy to Gucci
American advertising in the naughty 1990s
From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the “Greatest Generation” considered purchasing a Probe and something called a Hummer.
Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century.
Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm’s worth of advertising highlights makes All-American Ads of the ’90s a must-have compendium for every Beanie Babies–collecting, Simpsons-watching, pog-hoarding, and Harry Potter–loving citizen of 1990s consumerism.
The author
Steven Heller, co-chair of the School of Visual Arts MFA Design / Designer as Entrepreneur program, writes “The Daily Heller” for printmag.com and is author or editor of more than 190 books on graphic design, editorial illustration, and political art.
The editor
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy and the All-American Ads series.
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