Mid-Century Ads 大创意时期的广告作品集中世纪广告

为广告疯狂吧！本书中汇集美国平面广告“大信息”时期的所有具有代表性的广告，满足你的视觉享受和创意来原。香烟、丝袜、车子、电话……各类产品的广告应有尽有，看那一时期的广告人如何挖空心思心音顾客眼球。

160 3.4折 468 九五品

库存2件

北京通州

认证卖家担保交易快速发货售后保障

作者Jim Heimann

出版社Taschen

ISBN9783836556323

出版时间2015-04

印刷时间2015-04

印数1千册

装帧精装

开本16开

纸张铜版纸

页数720页

字数1千字

定价468元

上书时间2020-08-12

已实名已认证进店收藏店铺

商品描述: 只要你看过《Mad Man》，相信都会对那个“Big Idea”如泉涌一般的美国广告黄金年代印象深刻。的确，在美国上世纪50年代至60年代间，广告业搭乘着“消费至上”的快车蓬勃发展，因而催生了无数令人印象深刻的聪明的广告作品。文化人类学家、平面设计历史学家、TASCHEN出版社特约编辑Jim Heimann将诞生于黄金年代间，且最具代表性的印刷广告集结成书《Mid-Century Ads: Advertising from the Mad Men Era》，不论从是创意还是视觉表现，都是那个年代广告人的智慧与野心的体现。
Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. Text in English, French, and German