电子商务概论（英文版）

图书标准信息

• 作者 覃征、李顺东、韩毅 著
• 出版社 清华大学出版社
• 出版时间 2009-02
• 版次 1
• ISBN 9787302163237
• 定价 99.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 517页
• 正文语种 英语

【内容简介】

《电子商务概论（英文版）》是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务的基础理论，技术部分重点介绍了技术支撑平台、支付策略与技术、安全技术：管理部分介绍了电子商务与法律、税收、网络企业管理：实践部分阐述了电子商务体系结构与系统设训、门户网站设计与实现、计算机系统集成与电子商务；应用部分侧重于介绍电子商务与国际贸易、网络应用心理学、电子商务案例分析。《电子商务概论（英文版）》凝聚了作者团队多年的相关研究项目的研究成果与实践经验。《电子商务概论（英文版）》适于理工科与管理学科的相关专业（电子商务、电子信息、计算机科学与技术、软件工程、信息系统与信息管理、工商管理等）选用，也可供公务员、企业管理、信息技术人员参考使用。

【目录】

Part1Fundamentals
1FundamentalsofE-commerce
1.1TheOriginandDevelopmentofE-commerce
1.2InfluenceofRelatedBasicSciencesonE-commerce
1.3CategoriesoftheE-commerce
1.4TheConstitutionoftheE-commerce
1.5SupportingEnvironmentsforE-commerce
1.6M-commerce
1.7Summary
References

Part2Technology
2E-commerceSupportingTechnologies
2.1E-commerceFundamentalTechnology,
2.2ComputerCommunicationTechnology
2.3InformationProcessingTechnologiesinE-commerce
2.4Summary
References
3PaymentTechnologiesforE-commerce
3.1OnlineBank
3.2E-paymentTools
3.3Summary
References

4SecurityTechnologiesinE-commerce
4.1IntroductiontoSecurityProblemsinE-commerce
4.2ReliabilityofE-commerceSystem
4.3DataEncryptionTechnology
4.4DigitalSignature
4.5AuthenticationTechnology
4.6FirewallTechnology
4.7IntrusionDetectionTechnology
4.8SecurePaymentTechnology
4.9Summary
References

Part3Management
5E-commerceandtheLaw
5.1LegalProblemsinE-contract
5.2LegalProblemsinE-banks
5.3ThelegalProblemsintheElectronicFundTransfer
5.4TheIntellectualPropertyProtectionintheE-commerce
5.5LegalProblemsofE-commerceSecurity
5.6ConsumerRightsProtectioninE-commerce
5.7LegalLiabilityinE-commerce
5.8BriefIntroductiontothe"ElectronicSignatureLawofthePRC"
5.9Summary
References
6E-commerceandTax
6.1AnOutlineofTaxinE-commerce
6.2FeaturesofE-commerceTax
6.3ProblemsinE-commerceTax
6.4E-commerceandTaxAdministration
6.5StrategiesinE-commerceTaxation
6.6Summary
References
7NetworkEnterpriseManagement
7.1OverviewofNetworkEnterprises
7.2SupplyChainManagementofNetworkEnterprises
7.3LogisticsManagementofNetworkEnterprise
7.4HumanResourcesManagementofNetworkEnterprise
7.5Summary
References

Part4Practice
8E-commerceArchitectureandSystemDesign
8.1E-commerceArchitecture
8.2E-commerceSecuritySystem
8.3E-commercePaymentSystem
8.4ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware
8.5Summary
References
9PortalSiteDesignofVirtualEnterprise
9.1E-commerceandPortalSite
9.2OnlineVirtualShop
9.3DesignMethodofProductCatalog
9.4DesignofOnlineShoppingCart
9.5ProcessingofElectronicOrder
9.6SearchandInquiryofWebsite
9.7CustomerServiceinE-commerceTime
9.8ReleaseTechnologyofWebDatabase
9.9Summary
References
10ComputerSystemIntegrationandE-commerce
10.1OverviewofSystemIntegration
10.2HardwareSystemIntegrationofE-commerce
10.3IntegrationofE-commerceApplicationSystemSoftware
10.4Summary
References

Part5E-commerceApplication
11E-commerceandInternationalTrade
11.1E-commerceandInternationalTrade
11.2ApplyingE-commercetoInternationalTrade
11.3E-commerceandInternationalTradeNetworkMarketing
11.4DesigninganInternationalTradeE-commerceSystem
11.5Summary
References
12NetworkApplicationPsychology
12.1IntroductiontoNetworkApplicationPsychology
12.2NetworkInteractionPsychology
12.3NetworkApplicationPsychology
12.4NetworkManagementPsychology
12.5Summary
References
13E-commerceCaseAnalysis
13.1MethodsofE-commerceAnalysis
13.2CaseStudy
13.3Summary
References