职通商务英语：综合教程1

图书标准信息

• 作者 贺雪娟、郭定芹、付检新 编
• 出版社 高等教育出版社
• 出版时间 2010-07
• 版次 1
• ISBN 9787040302394
• 定价 38.50元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 180页
• 正文语种 英语

【内容简介】

《职通商务英语：综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

【目录】

Unit1BusinessKaleidoscope
SectionⅠLead-in1
SectionⅡReadingWhatIsBusiness？3
SectionⅢLanguageFocus6
VocabularyBusinessConcept6
GrammarPresentSimpleTense8
TranslationBusinessActivity9
SectionⅣBusinessWritingBusinessLetters10
SectionⅤListening&SpeakingExpressingOpinions12
SectionⅥBusinessEtiquetteDosandDontsinUSA15
Unit2BusinessEnterprise16
SectionⅠLead-in16
SectionⅡReadingWhatKindofBusinessEnterpriseisBestforYou？18
SectionⅢLanguageFocus21
VocabularyCompanyStructure21
GrammarPastSimpleTense23
TranslationManagementofanEnterprise25
SectionⅣBusinessWritingACompanyProfile25
SectionⅤListening&SpeakingPresentingaCompany28
SectionⅥBusinessEtiquetteManners32
Unit3BusinessPlan33
SectionⅠLead-in33
SectionⅡReadingBusinessPlan36
SectionⅢLanguageFocus39
VocabularyBusinessTerms39
GrammarFutureTense41
TranslationBusinessPlans42
SectionⅣBusinessWritingAgenda43
SectionⅤListening&SpeakingHoldingaMeetingd5
SectionⅥBusinessEtiquetteBusinessMeetingEtiquette48
Review1-350
Unit4BusinessRelationship54
SectionⅠLead-in54
SectionⅡReadingWhatIsCorporateEntertainment？56
SectionⅢLanguageFocus59
VocabularyBusinessRelationship59
GrammarPresentContinuousTense61
TranslationBusinessRelationship62
SectionⅣBusinessWritingBusinessCards&BusinessGreetingCards63
SectionⅤListening&SpeakingSocializing65
SectionⅥBusinessEtiquetteGreetingsandIntroductionsinBusiness69
Unit5Marketing70
SectionⅠLead-in70
SectionⅡReadingTheMarketingMix72
SectionⅢLanguageFocus76
VocabularyTheFourPs76
GrammarModalVerbs78
TranslationMarketingProcess79
SectionⅣBusinessWritingTelephoneMessages80
SectionⅤListening&SpeakingBusinessTelephoning82
SectionⅥBusinessEtiquetteTelephoneManners85
Unit6Advertising87
SectionⅠLead-in87
SectionⅡReadingAdvertising88
SectionⅢLanguageFocus91
VocabularyAdvertisingConcept91
GrammarComparativesandSuperlatives93
TranslationProductDescription94
SectionⅣBusinessWritingAShortProductDescription95
SectionⅤListening&SpeakingPresentingaProduct96
SectionⅥBusinessEtiquetteWhatShouldtheSalespersonDo？99
Review4-6100
Unit7RetailBusiness104
SectionⅠLead-in104
SectionⅡReadingRetailTrade105
SectionⅢLanguageFocus108
VocabularyRetailConcept108
GrammarCountableandUncountableNouns;Articles110
TranslationBusinessActivity112
SectionⅣBusinessWritingBusinessMemo113
SectionⅤListening&SpeakingOfferingHelp115
SectionⅥBusinessEtiquetteTipsforCross-CulturalCommunicationinLanguage117
Unit8Banking119
SectionⅠLead-in119
SectionⅡReadingTheBusinessofBanking121
SectionⅢLanguageFocus124
VocabularyBankingService124
GrammarPresentPerfectTense125
TranslationBusinessPlans127
SectionⅣBusinessWritingNotice127
SectionⅤListening&SpeakingGivingandAskingforAdvice129
SectionⅥBusinessEtiquetteBankingEtiquette132
Unit9E-Business134
SectionⅠLead-in134
SectionⅡReadingWhatisE-business？136
SectionⅢLanguageFocus139
VocabularyE-BusinessConcept139
GrammarPassiveⅤoice141
TranslationE-BusinessActivity143
Section1ⅤBusinessWritingEmail143
SectionⅤListening&SpeakingMakingSuggestions145
SectionⅥBusinessEtiquetteBusinessEmailEtiquette148
Unit10CustomerService150
SectionⅠLead-in150
SectionⅡReadingWhatIsCustomerService？152
SectionⅢLanguageFocus155
VocabularyCustomerServiceConcept155
GrammarPastContinuousTense;PastPerfectTense156
TranslationCustomerService157
SectionⅣBusinessWritingLettersofComplaint;AdjustmentLetters159
SectionⅤListening&SpeakingDealingwithComplaint162
SectionⅥBusinessEtiquetteTenCommandmentsofCustomerService165
Review7-10166
Glossary170