21世纪大学实用行业英语综合教程

图书标准信息

• 作者 姜荷梅、叶利华、杨苗捷 编
• 出版社 复旦大学出版社
• 出版时间 2014-07
• 版次 1
• ISBN 9787309093780
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 288页
• 正文语种 简体中文，英语

【内容简介】

　　《21世纪大学实用行业英语综合教程》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。

【目录】

Unit1Marketing市场营销
TextAMarketingBasics
TextBSWOTAnalysis——theFirstStepofSuccessinMarketing
TextCHappyClientsBringMoreBusiness
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit2ChainOperation连锁经营
TextAOperationofChainStores
TextBFranchising
TextCCaseStudy—SteinMart
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit3InternationalTrade国际贸易
TextAAnIntroductiontoInternationalTrade
TextBGainsfromTrade
TextCExporting—AnOverview
OralPractice
Mini—Project
Phrases&Terms
SurtingtheInter
VideoClip

Unit4Logistics物流
TextAOverviewofLogistics
TextBComponentsofaLogisticsSystem
TextCHowDoesThird—partyLogisticsWork？
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit5E—merce电子商务
TextAIntroductiontoE-merce
TextBMobileCommerce
TextCAmazonCaseStudy
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit6Advertising广告
TextAIntroductiontoAdvertising（Ⅰ）
IntroductiontoAdvertising（Ⅱ）
TextBTypesofAdvertising
TextCBrandLoyaltyCaseStudy—Coca—ColaCanChangeUp
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit7FinancialAccounting财务会计
TextAIntroductiontoAccounting
TextBCashFlow
TextCInternalControl
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit8HospitalityandTourism酒店业与旅游业
TextATheChangingHospitalityIndustry
TextBEcotourism
TextCGreenHotelsCatertoIncreasingNumbersofEco-consciousTravelers
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit9LawsandEthics法律与伦理
TextAInternationalCommercialLaw
TextBAnti-piracyMeasures
TextCManagingtheChallengesoftheProtectionofIntellectualPropertyRights
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit10ApplicationsofInformationTechnology信息技术的应用
TextASecurityandPrivacyChallengesinCloudComputingEnvironments（Ⅰ）
SecurityandPrivacyChallengesinCloudComputingEnvironments（Ⅱ）
TextBSocialNetwork—Facebook
TextCTheSmartphoneInformationRevolution
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit11HumanResources人力资源
TextAFunctionsofHumanResourcesManagement
TextBExternalvsInternalRecruitment
TextCCaseStudy—CabiManufacturerImprovesEfficiencywithAutomatedWorkforceManagement
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit12PublicRelations公共关系
TextAPublicRelationsBasics（Ⅰ）
PublicRelationsBasics（Ⅱ）
TextBLearningtoUsePRFunctions
TextCThePastandPresentofPublicRelations
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit13OrganizationalCulture企业文化
TextAOrganizationalCulture
TextBCulture：YourEnvironmentforPeopleatWork
TextCMeasuringOrganizationalCulture（Ⅰ）
MeasuringOrganizationalCulture（Ⅱ）
OralPractice
Mini—Project
Phrases&Terms
SurfingtheInter
VideoClip

Unit14SettingUpYourOwnBusiness创业
TextAThinkingofStartingaSmallBusiness？
ThinkingofStartingaSmallBusiness？
TextBTenSimpleRulesforaSuccessfulStart-up
TextCTipstoGetRichYoung
OralPractice
Mini-Project
Phrases&Terms
SurfingtheInter
VideoClip
Glossary