专业外语系列教材：会展英语

图书标准信息

• 作者 冯玮、杜昌国 编
• 出版社 武汉大学出版社
• 出版时间 2009-04
• 版次 1
• ISBN 9787307068131
• 定价 28.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 240页
• 字数 261千字
• 正文语种 简体中文，英语

【内容简介】

《会展英语》由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。《会展英语》的特点：专业性和实用性强。填补目前市场没有此类书的空白。

【目录】

PartOneEnglishforConventions
Unit1TalkingaboutConventionIndustry
BackgroundandDirection
Dialogue1：WhatMakesaGreatConventionCity?
Dialogue2：BookingaMeeting
Reading：TheHistoricalDevelopmentofConventionIndustry
PracticalWriting：ConventionorMeetingProposal
Exercises

Unit2PlanningofMeetingsandConventions
BackgroundandDirection
Dialogue1：PlanningfortheConvention
Dialogue2：ArrangingfortheConvention
Reading：TheRoutineWorkofMeetingPlanner
PracticalWriting：ConventionLeadForm
Exercises

Unit3ConferenceenueSelection
BackgroundandDirection
Dialogue1：NegotiatingaboutConferenceVenue
Dialogue2：SiteSelection
Reading：EventVenueSelection
PracticalWriting：MeetingRoomReservationForm
Exercises

Unit4SellingandPromotingConventions
BackgroundandDirection
Dialogue1：BargainingforaDiscount
Dialogue2：NegotiatingConferenceFacilities
Reading：EventPlanningService
PracticalWriting：ConventionRegistrationForm
Exercises

Unit5ConferenceRegistration
BackgroundandDirection
Dialogue1：ConventionRegistration
Dialogue2：RegisteringatConference
Reading：ConventionRegistrationService
PracticalWriting：CallforConference
Exercises

Unit6CateringServiceforConvention
BackgroundandDirection
Dialogue1：CateringArrangementforaSeminar
Dialogue2：ConfirmingCateringService
Reading：EventCatering
PracticalWriting：CateringArrangement
Exercises

Unjt7Post-conferenceTour
BackgroundandDirection
Dialogue1：DiscussingtheItineraryofPost.conferenceTour
Dialogue2：TalkingabouttheItineraxy
Reading：IncentiveProgram
PracticalWriting：Post-conferenceTourItinerary
Exercises
PartTwoEnglishforExhibitions

Unit8TalkingaboutExhibitionIndustry
BackgroundandDirection
Dialogue1：TalkingaboutFamousExhibitionCities
Dialogue2：TalkingaboutFuturePlaninMICESector
Reading：TheHistoricalDevelopmentof了radeFair
Practicalwriting：ABusinessLettertoExhibitors
Exercises

Unit9ExhibitionPlanningandMarketing
BackgroundandDirection
Dialogue1：ConfirminganExhibitionReservation
Dialogue2：ExhibitionMarketing：Ext.eriorLiaison
Reading：TradeShowPreparationTimeline
PracticalWriting：ExhibitionSolicitingLetter
Exercises

Unit10BookingaStand
BackgroundandDirection
Dialogue1：BookingaStand
Dialogue2：CancellationofParticipation
Reading：ParticiF，atkngFairsandExhibitions
PracticalWriting：ExhibitorPre.registrationForm
Exercises

Unit11BoothInstallationandDismantlement
BackgroundandDirection
Dialogue1：SettinguptheBooth
Dialogue2：DismantlingaStand
Reading：StandoutBoothDesign
PracticalWriting：ExhibitionAgenda
Exercises

Unit12ExhibitionLogistics
BackgroundandD~ection
Dialogue1：NegotiatingthePacldngofExhibits
Dialogue2：NegotiatingStorageandTransportation
Reading：Exhibitsrransportation&CustomsDeclaration
PracticalWriting：NoticeofForwardingInstruction
Exercises

Unit13ExhibitionReception
BackgroundandDirection
Dialoguel：PriceNegotiationattheBooth
Dialogue2：CommunicationattheBooth
Reading：CapturingtheRightTradeShowVisitor
PracticalWriting：了radeFairPriceList
Exercises

Unit14Post.exhibitionResearchandAnalysis
BackgroundandDirection
Dialogue1：AnalyzingtheResultsoftheExhibition
Dialogue2：DiscussingaboutExhibitionResults
Reading：WhenandHowtoEvaluateEvents
PracticalWriting：ExhibitionWorkingHours
Exercises

KeystoExercises
Appendix1TerminologyforExhibitions
Appendix2SampleWriting
Appendix3FAQ（FrequentAskedQuestions）aboutTradeShow
参考书目