经贸英语阅读 外语－实用英语 作者
none
￥ 22.6 7.1折 ￥ 32 全新
库存8件
北京丰台
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作者作者
出版社对外经济贸易大学出版社
ISBN9787566309624
出版时间2014-02
版次2
装帧平装
开本16
页数271页
字数404千字
定价32元
货号xhwx_1200895555
上书时间2025-01-08
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目录：
chapter one economics经济学
text a microeconomics and macroeconomics
text b the ine―expenditure model
text c economics basics：production sibility frontier(ppf)and oppoaunity cost
chapter two development economics发展经济学
text a what is development economics?
text b the harroddomar growth model
text c china：promcting the environment and improving livelihoods of farmers
chapter three international economics国际经济学
text a what is international economics?
text b the international economy
text c factorendowment theory
chapter four international trade theories国际贸易理论
text a absolute cost theory
text b parative cost theory
text c the world trade organization
chapter five international trade policies and measures国际贸易政策与措施
text a free trade or protectionism?
text b free trade in asian style
text c trade policy tools
chapter six international trade practice国际贸易实务
text a incoterms 2010
text b cargo insurance guide
text c letter of credit(l／c)
chapter seven international business negotiation国际谈判
text a a beginner’s guide to international business negotiations
text b united states business etiquette
text c eight ste to success in negotiatingimportance of business negotiating
chapter eight international finance国际金融
text a the imf’s role at a glance
text b exchange rates
text c effort to balance international payments
chapter nine moary banking货币银行学
text a money and banks
text b who needs a swiss bank?
text c what is money?
chapter ten international investment国际投资
text a foreign direct investment
text b trends and recent developments in foreign direct investment
text c china is the most promising source of fdi
chapter eleven accountancy
text a accounting and auditors
text b marsh to make payments more transparent
text c accounting for advertising costs
chapter twelve international business law国际商法
text a formation of agency
text b contract law
text c what is consideration?
chapter thirteen marketing市场营销
text a what is marketing?
text b four principles of marketing strategy in the digital age
text c customer retention：the key to growth and profit
chapter fourteen economic management经济管理
text a virtual economic management
text b less government better for business?not if history provides a guide
text c so security crisis?not if the wealthy pay their way
appendix business terms(english and chinese interpretations)术语(英汉释义)
内容简介：
胡小编著的经贸英语阅读(第2版)用英语介绍经济学、发展经济学、靠前经济学、靠前贸易理论、靠前贸易政策与措施、靠前贸易实务、靠前谈判、靠前金融、货币银行学、靠前投资、、靠前商法、市场营销和经济管理等领域的某些相关专业知识，同时通过课后练让读者巩固所学内容，提高英语应用能力，从而达到培养“两条腿走路”的复合型人才之目的。
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