英语 大中专文科社科综合 张卫莉 等 编
none
￥ 15.15 6.6折 ￥ 23 全新
库存3件
北京丰台
认证卖家担保交易快速发货售后保障
作者张卫莉 等 编
出版社西安电子科技大学出版社
ISBN9787560630564
出版时间2013-07
版次1
装帧平装
开本16
页数208页
字数227千字
定价23元
货号xhwx_1200792924
上书时间2024-12-24
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目录：
unit 1
textethics and business ethics：a general view
exercisesextensive rea~how does ethics work in ecosystem protection?
reference translation of the main text：单元伦理学和商业伦理：一种普遍看法
reference answer
unit 2
text：strategic managementexercises
extensive rea：mcdonald’s n to win
reference translation of the main text：第二单元战略管理
reference answer
unit 3
text：the why,whaf and how ofmangement lrmovation
exercises
extensive rea：the case for innovation and talent management
reference translation of the main text第三单元管理创新的缘由、内容以及方式
reference answer
unit 4
text：knowledge sharing
exercises
extensive rea：customer participation in service innovation
reference translation of the main text：第四单元知识共享
reference answer
unit 5
text：cross-culture and its implication on management
exercises
extensive rea：hofstede’s cultural dimensions：a useful cultural analysis model
reference translation of the main text：第五单元跨及其对管理的启示
reference answer
unit 6
text：human resource managemem and petitive advantage
exercises
extensive rea：implement a successful performance management process
reference translation of the main text：第六单元人力资源管理与竞争优势
reference answer
unit 7
text：conceptual framework ofaccounting theory
exercises
extensive rea：examining the differences between united states generally accepted accounting principles(usgaap)and international accounting standuds(ias)：implications for the harmonization of accounting standards
reference translation of the main text：第七单元基本理论架构
reference answer
unit 8
text：a global view of operations
exercises
extensive rea：service operations
reference translation of the main text：第八单元全球视野下的运作管理
reference answer
unit 9
text：management information system
exercises
extensive rea：erp ns and decisionsupport
reference translation of the main text：第九单元管理信息系统
reference answer
unit 10
text：reverse logistics：definition and scope
exercises
extensive rea：reverse logistics is the key for remanufacturing and a sustainable development
reference translation ofthe main text：第十单元逆向物流：定义与范围
refefence answer
unit 11
text：finan derivatives
exercises
extensive rea：understan the risks
reference translation of the main text：第十一单元衍生金融工具
reference answer
unit 12
text：auction theory
exercises
extensive rea：a new online auction：swoopo
reference translation of the main text：第十二单元拍理论
reference answer
参文献
内容简介：
英语共有12个单元，涵盖了管理伦理、战略管理、管理创新与组织发展、知识管理、跨管理、人力资源管理、财会管理、运营管理、管理信息系统、逆向物流衍生金融工具与拍理论等主题。英语是经管类专业英语教材，内容选自年年欧美管理类英文原著及特定相关领域的理论前沿，选文语言地道，覆盖面全。
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