国际英语中级语 大中专文科社科综合 作者
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作者作者
出版社武汉大学出版社
ISBN9787307123274
出版时间2014-01
版次2
装帧平装
开本16
页数204页
字数316千字
定价26元
货号xhwx_1200866518
上书时间2024-12-10
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目录：
chapter one economic globalization
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.how globalization affects developed countries
2.the end of cheap china--what do soaring chinese wages mean for global manufacturing?
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter two international marketing
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.how kraft won in china
2.word of mouth marketing
section iii oral practice
1 theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter three project management
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.master ten processes to sharpen your project management skills
2.the art of project management
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter four startup business and career management
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.ten things every graduate should know before they start job hunting
2.starting a business：the idea phase
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter five business，technology and innovation
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.death of the salesmen：technology’s threat to retail jobs
2.innovation：the new masters of management
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter six business and society
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.so entrepreneurs go mainstream
2.csr is dead，long live so enterprise
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter seven organizational culture and image
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.corporate culture
2.how do you tell the ceo that his／her is ugly?
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter eight cross-cultural munication and etiquette in business
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.east meets west.but it takes some practice
2.international girl giving protocol
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter nine women and economy
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.four ways women stunt their careers unintentionally
2.why it makes sense to have more women board members?
section iii ural practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
chapter ten work environment
section i warm-up
1.pronunciation and phoics
2.words and phrases
3.sentence examples
4.rea aloud
section ii knowledge input
1.fifteen ways to stay focused at work
2.how to survive in an unhappy workce
section iii oral practice
1.theme statement
2.dialogues practicing
3.speech
4.practice ti
section iv exercises
keys to the exercises
参文献
内容简介：
本书是靠前英语中级语辅导用书。包括经济优选化、靠前市场、项目管理、创业与职业生涯管理、与社会、组织与形象、跨传播与礼仪、工作环境等内容。每章都包括课前热身、知识输入、语训练及练四部分，书后附有练参。
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