跨交际学教程 大中专文科经管 王玉环,李金珊
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北京丰台
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作者王玉环,李金珊
出版社北京大学出版社
ISBN9787301185551
出版时间2011-04
版次1
装帧平装
开本16
页数197页
字数150千字
定价29元
货号xhwx_11726169
上书时间2024-12-10
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主编：
跨交际学教程：toeetheworldwithglobaleye;tolovetheworldwithaglobalheart;toundertandtheworldwithaglobalpirit.
目录：
chapter one introduction to intercultural munication 1
1. the chronological development of intercultural munication / 1
(1) the contemporary intercultural munication in the u.s.a. / 2
(2) intercultural munication in china / 4
2. the nature of intercultural munication / 5
3. factors of the development of intercultural munication / 6
(1) technological development / 6
(2) globalization of the economy / 7
(3) widespread population migration / 8
4. why study intercultural munication / 9
chapter two culture and cultural patterns
1. the nature of culture / 21
2. characteristics of culture / 22
3. whole culture and subculture / 24
4. the nature of cultural patterns / 25
5. ponents of cultural patterns / 26
(1) beliefs / 26
(2) values / 26
(3) norms / 27
(4) so practices / 27
6. an overview of five cultural orientations / 28
(1) activity orientation / 29
(2) so relations orientation / 31
(3) self-orientation / 32
(4) world orientation / 33
(5) time orientation / 36
7. cultural patterns and intercultural petence / 37
chapter three culture and cultural context
1. cultural context / 46
2. individualism and collectivism / 47
(1) individualism / 48
1) the american values of individualism / 48
(2) collectivism / 5 l
1) the japanese values of collectivism / 52
2) the chinese values of collectivism / 53
(3) individualist-collectivist priorities / 54
3. low-context and high-context munication / 54
(1) low-context munication / 54
(2) high-context munication / 55
(3) characteristics of low-context and high-context munication / 56
4. value orientations / 57
(1) the nature of values / 57
(2) western values / 58
(3) eastern values / 59
5. values and munication / 60
chapter four physical environment and culture
1. physical environment and culture / 70
2. natural environment and culture / 71
3. the built environment and culture / 73
4. city architectural styles and culture / 74
5. house designs and culture / 77
6. group and individual field protection and culture / 78
7. privacy / 79
8. time orientations / 80
(1) monochronic time orientation / 81
(2) polychronic time orientation / 82
(3) characteristics of monochronic and polychronic time orientation / 82
……
内容简介：
跨交际学教程内容简介：interculturalmunicationintroducethemajorprincipleofinterculturalmunicationanddemontratetheeprincipleinactionbyexploringdifferenceinperceptionworldviewvalueandverbalandnonverbalmeage.thebookaloincludecurrentexampleandconcretetrategieforimprovinginterculturalmunication.thebookidividedintoeightchapter.
精彩内容：
interculturalmunicationintroducethemajorprincipleofinterculturalmunicationanddemontratetheeprincipleinactionbyexploringdifferenceinperceptionworldviewvalueandverbalandnonverbalmeage.thebookaloincludecurrentexampleandconcretetrategieforimprovinginterculturalmunication.thebookidividedintoeightchapter.chapter1eektodecribetherationalefortudyinginterculturalmunicationandintroducethechronologicaldevelopmentofinterculturalmunicationthefactorleatothedevelopmentofinterculturalmunicationandthepureoftudyinginterculturalmunication.chapter2dealwiththedicuionoftwofundamentalconceptcultureandculturalpattern.thebaicponentofculturalpattern:beliefvaluenormandopracticeareened.andageneraloverviewofculturalorientationimade.finallytherelationhipbetweenculturalpatternandinterculturalpetenceiened.chapter3toucheuponculturalcontext.itfocueonthedicuionofthreedimenionofculturalvariabilitythatareuefulforundertanculturaldifference.thetopicuchahighandlowcontextcultureindividualimcollectivimandvalueorientationareexplored.
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