学导论(2版英文版美国麦格劳-希尔教育出版公司工商管理新教材) 大中专理科计算机 作者
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作者作者
出版社清华大学出版社
ISBN9787302572473
出版时间2021-03
版次1
装帧平装
开本16
页数480页
定价75元
货号xhwx_1202318153
上书时间2024-11-29
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目录：
简明目录
部分趋势：在多变的全球环境中培育企业 1
章动态环境下的管理：承担风险，获取收益 1
第 2部分企业所有权：组建小企业 25
第 2章组建企业的方式 25第 3章创业与组建小企业 55
第 3部分企业管理：激励员工为顾客提供满意服务 83
第 4章管理和 83第 5章使组织适应当今的挑战 106第 6章生产与运作管理 132
第 4部分人力资源管理：激励员工提供优质产品和服务 155
第 7章员工激励 155第 8章人力资源管理：寻找和留住员工 182
第 5部分营销：制订和实施以顾客为导向的营销计划 214
第 9章营销：帮助消费者购买 2140章产品与服务的开发和定价 2391章产品的分销 2652章采用有效的促销方式 293
第 6部分管理财务资源 317
3章了解与财务信息 3174章财务管理 3455章证券市场：融资和投资机会 3716章货币、金融机构与美联储 402尾声 427
gold standard xvi prologue: getting ready for this course and your career p
part 1
business trends: cultivating a business in diverse, global environments
1 taking risks and making profits within the dynamic business environment 1
part 2
business ownership: starting a small business
2 how to form a business 25
3 entrepreneurship and starting a small business 55
part 3
business management:
empowering employees to satisfy customers
4 management and leadership 83
5 structuring organizations for today’s challenges 106
6 production and operations management 131
part 4
management of human resources:
motivating employees to produce quality goods and services
7 motivating employees 155
8 human resource management: fin and keeping the best employees 182
part 5
marketing: developing and implementing customer-oriented marketing ns
9 marketing: helping buyers buy 214 10 developing and pricing goods and services 239 11 distributing products 265 12 using effective promotions 293
part 6
managing finan resources
13 understan accounting and finan information 317 14 finan management 345
15 using securities markets for financing and investing opportunities 371 16 money, finan institutions, and the federal reserve 402
epilogue 427
vi
gold standard xvi
prologue
getting ready for this course and your career p
learning the skills you need to succeed today
and tomorrow p-1 using this course to prepare for your career p-2
assessing your skills and personality p-3
using professional business strategies right now p-3 learning to behave like a professional p-4 doing your best in college p-6
study hints p-6
test-taking hints p-8
time management hints p-9
making the most of the resources for this course p-9
getting the most from this text p-11
part 1
business trends: cultivating a business in diverse, global environments 1
chapter 1
taking risks and making profits within the dynamic business environment 1
getting to know ann-marie campbell of home depot 3
business and wealth buil 4 revenues, profits, and losses 4 matching risk with profit 4 standard of living and quality of life 5 respon to the various business
stakeholders 5
using business principles in nonprofit
organizations 6
the importance of entrepreneurs to the creation of wealth 7 the five factors of production 7 the business environment 9
the economic and legal environment 9
the technological environment 10
adapting to change up, up, and away 12
the petitive environment 13
the so environment 13
the global environment 14
reaching beyond our borders hollywood climbs the great wall 16
the evolution of u.s. business 16 progress in the agricultural and manufacturing industries 16 progress in service industries 17 your future in business 17
adapting to change services expand the circular economy 19
summary 19 career exploration 21 critical thinking 21 developing career skills 22 putting principles to work 22 video case: grubhub and the dynamic business
environment 23
notes 24
part 2
business ownership: starting a small business 25
chapter 2
how to form a business 25
getting to know peter cancro, founder of jersey mike’s subs 27
basic forms of business ownership 28 sole proprietorshi 28
advantages of sole proprietorshi 28
disadvantages of sole proprietorshi 29 partnershi 30
advantages of partnershi 31
disadvantages of partnershi 32 corporations 32
vii
making ethical decisions good business, bad karma? 33
advantages of corporations 34
disadvantages of corporations 35
individuals can incorporate 36
adapting to change kickstarting a benefit corporation 37
s corporations 37
limited liability panies 38
corporate expansion: mergers and acquisitions 41 franchises 42 advantages of franchises 43 disadvantages of franchises 44
spotlight on small business unlocking a growing franchise 45
diversity in franchising 45
home-based franchises 46
e-merce in franchising 46
using technology in franchising 47
franchising in global markets 47
cooperatives 48
which form of ownership is for you? 48 summary 49 career exploration 51 critical thinking 51 developing career skills 51 putting principles to work 52 video case: domino’s still rolling in the
dough 52
notes 53
chapter 3
entrepreneurship and starting a smallbusiness 55
getting to know tristan walker, founder of walker and pany 57
the job-creating power of entrepreneurs in the
united states 58 why people take the entrepreneurial challenge 58
spotlight on small business student start-u 59
what does it take to be an entrepreneur? 59
turning your passions and problems into
opportunities 60
entrepreneurial teams 61
entrepreneurship within firms 61
micropreneurs and home-based businesses 61 online businesses 62 encouraging entrepreneurship: what government
can do 64
getting started in small business 65 small versus big business 66 importance of small businesses 66 small-business success and failure 66
learning about small-business operations 68 learn from others 68 get some experience 68 take over a successful firm 68
making ethical decisions should you stay or should you go? 69
managing a small business 69 nning your business 70 financing your small business 70 knowing your customers 74 managing your employees 74 keeping records 75 looking for help 75
going global: small-business prospects 76 summary 77 career exploration 79 critical thinking 79 developing career skills 80 putting principles to work 80 video case: launching a business: jcf health and fitness 80 notes 81
part 3
business management: empowering employees to satisfy customers 83
chapter 4
management and leadership 83
getting to know kevin nk, founder of under armour 85
managers’ roles are evolving 86 the four functions of management 86 nning and decision making 88
adapting to change will strategy robots rece managers? 91
decision making: fin the best alternative 92 organizing: creating a unified system 93
tasks and skills at different levels of
management 93
connecting through so media want to be a so media manager? 95
staffing: getting and keeping the right people 95
lea: provi continuous vision and values 96
making ethical decisions what do you tell the team? 97
leadership styles 97
empowering workers 98
managing knowledge 99
controlling: making sure it works 99
a key criterion for measurement: customer
satisfaction 100
summary 101
career exploration 103 critical thinking 103 developing career skills 104 putting principles to work 104 video case: zap’s team approach 104 notes 105
chapter 5
structuring organizations for today’s challenges 106
getting to know denise morrison, ceo of campbell soup pany 107
organizing for success 108 buil an organization from the bottom up 108
making ethical decisions would you sacrifice safety for profits? 109
the changing organization 109 the development of organizational design 109 turning principles into organizational design 111
decisions to make in structuring
organizations 112 choosing centralized or decentralized authority 113
choosing the appropriate span of control 113
choosing between tall and flat organizational structures 113 weighing the advantages and disadvantages of
departmentalization 114
organizational models 117 line organizations 117 line-and-staff organizations 117 matrix-style organizations 118
adapting to change going bossless 120
cross-functional self-managed teams 120 going beyond organizational boundaries 120 managing the interactions among firms 121 transparency and virtual organizations 121 adapting to change 122 restructuring for empowerment 123
connecting through so media breaking the connection 124
creating a change-oriented organizational culture 124 managing the informal organization 125 summary 126 career exploration 127 critical thinking 127 developing career skills 128 putting principles to work 128 video case: freshii’s winning organization 129 notes 130
chapter 6
production and operationsmanagement 131
getting to know shahid khan, ceo of flex-n-gate 133
manufacturing and services in perspective 134 manufacturers and service organizations bee more petitive 134
reaching beyond our borders creating skilled workers with german-style apprenticeshi 135
from production to operations management 135 operations management in the service sector 136
production processes 137 the need to improve production techniques and cut costs 138
puter-aided design and manufacturing 138 fleble manufacturing 138 lean manufacturing 139 mass customization 139 robotics 139 3d printing 140 using sensing, measurement, and process
control 140 operations management nning 140 facility location 140
adapting to change the vast sibilities of 3d printing 141
facility location for manufacturers 141
making ethical decisions should we stay or should we go? 142
interfirm operations management 142
facility location in the future 143
facility layout 143
materials requirement nning 143
purchasing 145
just-in-time inventory control 145
quality control 145
the baldrige awards 146
iso 9001 and iso 14001 standards 146
control procedures: pert and gantt charts 147 preparing for the future 148 summary 149 career exploration 151 critical thinking 152 developing career skills 152 putting principles to work 152 video ca
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