chapter 1 get to know marketing chapter 2 buyer and buyer behaviour chapter 3 marketing environment chapter 4 segmentation, targeting and itioning chapter 5 marketing research chapter 6 product, bran and packaging chapter 7 pricing chapter 8 distribution channels chapter 9 promotion and imc chapter 10 advertising & public relations chapter 11 personal selling & sales promotion chapter 12 strategic marketing nning chapter 13 global marketing chapter 14 digital marketing and so media references source of figures source of tables
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