跨境电商英语 大中专文科经管 徐珺 编
依据经科技成果鉴定的《（跨境电商领域）应用技术型人才标准及认证体系》组织编写。注重提升英语写作能力及英语语言交流能力。
￥ 34.05 6.9折 ￥ 49 全新
库存4件
北京丰台
认证卖家担保交易快速发货售后保障
作者徐珺 编
出版社清华大学出版社
ISBN9787302551034
出版时间2020-09
版次1
装帧平装
开本16
页数268页
字数383千字
定价49元
货号xhwx_1202138336
上书时间2024-09-14
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本书依据经科技成果鉴定的（跨境电商领域）应用技术型人才标准及认证体系组织编写。本书是跨境电子专业（方向）的基础知识课程所使用的教材，主要以跨境电商台的售前、售中、售后服务所涉及的英语技能主线，内容包括跨境电商专业术语、约会、洽谈、合同、信函、产品销售与退换等语言和文字沟通涉及的英语技能。有助于训练和提升的英语写作能力及英语语言交流能力。
目录：
unit 1getting started for cross-border e-merce1
learning objectives2
warming up2
text: why cross-border e-merce is the future of e-merce?2
words & expressions5
notes & terms6
understan the text7
language work8
supplementary rea: localization—keys to cross-border selling in b2b e-merce10
words & expressions12
notes & terms14
text prehension15
language work16
workshop16
references16
unit 2registering for an account18
learning objectives19
warming up19
text: how to sell your products on 21
words & expressions23
notes & terms24
understan the text25
language work25
supplementary rea: seller registration: everything you need to know to get started27
words & expressions32
notes & terms33
text prehension34
language work35
workshop35
references36
unit 3store design and product selection37
learning objectives38
warming up38
text: e-merce website design38
words & expressions46
notes & terms48
understan the text49
language work50
supplementary rea: how to choose the perfect product for your e-merce store51
words & expressions53
notes & terms54
text prehension54
language work55
workshop55
references56
unit 4inside-tform marketing57
learning objectives58
warming up58
text: marketing for e-merce58
words & expressions61notes & terms62
understan the text63
language work64
supplementary rea: e-merce marketing ideas to drive more sales66
words & expressions69
notes & terms70
text prehension71
language work72
workshop72
references72
unit 5outside-tform marketing74
learning objectives75
warming up75
text: so media marketing for e-merce76
words & expressions81
notes & terms83
understan the text84
language work85
supplementary rea: search engine marketing87
words & expressions90
notes & terms91
text prehension93
language work93
workshop94
references94
unit 6pre-sale services of cross-border e-merce96
learning objectives97
warming up97
text: pricing strategy for e-merce 97words & expressions100
notes & terms101
understan the text102
language work103
supplementary rea: ti for e-merce product page copy105
words & expressions112
notes & terms114
text prehension114
language work115
workshop116
references116
unit 7on-sale services of cross-border e-merce117
learning objectives118
warming up118
text: how to get e-merce order fulfillment right119
words & expressions124
notes & terms126
understan the text127
language work128
supplementary rea: how can merchants increase transparency and accuracy around international shipping costs?130
words & expressions133
notes & terms133
text prehension135
language work136
workshop136
references137
unit 8after-sale services of cross-border e-merce138
learning objectives139
warming up139
text: customer service140
words & expressions149
notes & terms150
understan the text150
language work151
supplementary rea: developing a customer service
policy153
words & expressions157
notes & terms158
text prehension158
language work159
workshop159
references159
unit 9business munication161
learning objectives162
warming up162
text: business letters162
words & expressions168
notes & terms169
understan the text172
exercise172
supplementary rea: hows your e- etiquette?178
words & expressions180
text prehension181
language work181
workshop 182
references182
unit 10business contract183
learning objectives184
warming up184
text: contracts184
words & expressions192
notes & terms194
understan the text195
language work196
supplementary rea: how to write a business contract198
words & expressions201
notes & terms203
text prehension203
language work204
workshop204
references205appendixsupplementary glossary206
内容简介：
本书根据跨境电商专业人才培养的客观需求编写，旨在响应"一路"倡议，为高校与企业项目融合搭建桥梁，培养出真正符合产业端需求的应用型跨境电商人才。本书由10个单元构成，分别是"开启跨境电商之路、注册跨境电商账户、网店设置与商品选择、台内营销、台外营销、售前服务、售中服务、售后服务、沟通和合同"。注重跨境电商英语的语言文体特点，既有理论思辨，又注重理论联系实践。让能够在较短的时间内，在掌握跨境电商基础知识的基础上掌握并灵活运用跨境电商英语提升跨境电商"听、说、读、写、译"的技能与水。本书既适合作为跨境电子专业的教材，也适合高等院校英语专业、英语专业和高等院校国际金融专业、国际贸易专业使用，还可供企业培训以及社会培训机构使用。
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